ironSource, a leading business platform for the application economy, has officially announced the integration of Aura – its suite of solutions for telecom operators and OEMs – on Samsung devices in India, following the collaborations existing with Samsung in Europe, Russia and Southeast Asia. The Aura suite of solutions enables Samsung India to optimize the device experience for its users with content, applications and services relevant to them. The multiple touchpoint opportunities are fueled by Aura’s AI and machine learning capabilities, increasing the number of valuable engagements between Samsung India and its customers throughout a device’s lifecycle. These smart recommendations bring more value to users, helping to reduce churn and increase NPS.
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“The discovery of content through an application store offers a generic experience which is not adapted to the specific user and which does little to improve the user experience on their device”
“At Samsung, we are constantly working to create superior products and services for our customers. We have partnered with ironSource Aura to provide our customers with the best content as well as the most customizable experience throughout their device lifecycle, ”said Sanjay Razdan, Senior Director, Mobile Business, Samsung India.
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The majority of new device owners download content the day they turn on their device for the very first time. During the device onboarding process, Aura provides customers of Samsung India with a dynamic and native setup experience, with smart recommendations of local and international content from established and new brands, to help them easily discover content. that matches their needs. With machine learning capabilities, the user is offered a relevant content selection experience even when they are heavily engaged in personalizing their new device. Engagement continues throughout the device lifecycle, with touchpoints in life that allow Samsung India to continue delivering relevant and valuable content and services to drive user engagement, increase satisfaction and establish lasting relationships with their users. This life-engaging experience is available on most Galaxy smartphones.
“Content discovery through an app store provides a generic experience that is not tailored to the specific user and that does little to improve the user experience on their device,” said Arnon Harish, president and co- founder of ironSource. “By partnering with Samsung India, we are able to leverage our expertise in effectively delivering content to create a differentiated and more personalized user experience for their customers. “
ironSource Aura is used by some of the world’s leading telecom operators and OEMs, including Boost, Orange, Vodafone, and Samsung, with around 180 million monthly active users as of December 2020.
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