As the iPhone 12 and iPhone 12 Pro make their way to customers around the world, Kaiann Drance, vice president of marketing for Apple’s iPhone products, recently joined the Rich in technology show with Rich DeMuro for an interview. During the show, Drance spoke in detail about the iPhone 12, MagSafe accessories, and more.
Regarding the iPhone 12’s 5G support, Drance explained how Apple is trying to balance battery life issues with a faster cellular connection:
We are able to perform numerous software optimizations throughout the system to further improve battery life. On top of that, we’ve added a new feature called ‘Smart Data Mode’ which will allow you to manage your 5G usage and battery life a little better, so you can use 5G speeds when it really matters. .
Drance also touched on Apple’s decision to switch to including USB-C to Lightning cables in the box this year. DeMuro questioned Apple’s decision to switch from USB-A to USB-C this year, while removing the included charging brick altogether.
Drance explained that USB-C is faster and more modern, and that if you have a Mac or iPad or a lot of other consumer tech products, you probably already have a USB-C charging brick. She also pointed out that the old USB-A to Lightning cables still worked fine.
Regarding the new MagSafe accessories, DeMuro asked what effect magnetization might have on magnetic stripe credit cards. Drance stressed that credit cards should be accepted, but the thing to watch out for are single-use cards such as hotel room keys. “What you just want to be careful of are these types of single-use cards like hotel cards,” she explained. “You may not want to fix it.”
Finally, Drance explained what shoppers should expect if they visit an Apple Store as a walk-in visitor this iPhone launch season. This year, Drance says that if you show up as a walk-in person, you’ll likely have an appointment to come back later – but if you’re able to make it the same day, you can expect to wait. longer than usual. due to social distancing guidelines. You can read more about Apple’s retail strategy in our full guide here.
The full interview is well worth a listen and you can find it on Apple Podcasts.
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