Apple has just dealt Facebook a blow after confirming that a long-awaited privacy feature will definitely arrive in 2021.
Apple’s iOS 14 has dramatically improved the privacy and security of the iPhone, but so far it has been missing one of its most important features. After a major crackdown on Facebook and others last year, Apple chose to delay the rollout of an anti-tracking feature that many believe would mean the end of the so-called IDFA (identifier for advertisers).
The new privacy feature, called App Tracking Transparency (ATT), only allows tracking of apps and websites.
Many privacy-conscious iPhone users – myself included – were disappointed and with no new date for the rollout of the new privacy feature, it was unclear when or if that would happen. But now Apple has confirmed that this brilliant anti-tracking feature will definitely arrive in 2021.
Confirmation that Apple’s long-awaited iPhone privacy feature will soon be available via a letter to disappointed civil rights groups, who had complained about the delay, Apple Insider reports.
Apple’s senior director of global privacy, Jane C. Horvath, wrote that the iPhone maker has postponed the release of ATT to early next year “to give developers the time they need to properly update their systems and data practices, ”but added that“ we remain fully committed to ATT and our broader approach to privacy. “
The letter also stated that Apple was not against the publicity; he just wants the tracking to be transparent and in the control of iPhone users.
What Apple’s iOS 14 Anti-Tracking Features Mean to You
Jake Moore, cybersecurity specialist at ESET, welcomes the decision to bring the new tracking features to Apple users, but warns there could be consequences. “Once enough people learn to avoid tracking, these sites will take different steps to get to know their users.”
But he says Apple’s decision to stop invasive tracking practices will be positive overall and could change the market for the better: “It’s possible to advertise in a world where sites and apps don’t follow. each of our movements. Sites these days can still know a lot about us without crossing a line to become intrusive, but that line must be formed. Intrusive tracking is a gray area, but when Apple decides to lead the pack others tend to follow suit. “
If you can’t wait for the new feature, you can also limit iPhone tracking in a few simple steps by turning off the Allow apps to ask to follow feature.
Apple’s iOS 14 comes with a bunch of new privacy and security features, including an orange or green dot on your iPhone when an app uses the camera or mic. A nutritional privacy label will arrive in early December.
As a security user and journalist, I think Apple does a great job when it comes to security and privacy – the iPhone is one of the most secure devices out there. I certainly can’t wait to see Apple’s new anti-tracking feature, whenever it arrives. Hopefully it will be soon in 2021, rather than later.