Intel still aspires to Apple as a future chip customer – AppleInsider

Apple has mostly moved away from Intel chips for its Mac product line, with all but one computer running on its own Apple Silicon. Despite the likelihood that Apple will eventually switch to Apple Silicon chips altogether and drop Intel, the processor maker still thinks it has a chance to get Apple’s ear.

At Intel’s Innovation event on Tuesday, Intel’s Executive Vice President of Client Computing Group, Michelle Johnston Holthaus, commented on Intel’s chip work, but also mentioned Apple, according to Ian Curess on Twitter.

As part of the comment, Holthaus insisted that Intel “will never stop trying to get Apple back as a customer.” It’s unclear what else Holthaus said on the subject at the time, other than Intel’s wish for “everyone to have high performance.”

Holthaus’ comment is not the only one made by senior Intel executives about its souring relationship with Apple since the introduction of Apple Silicon.

In an October 2021 interview, Intel CEO Pat Gelsinger insisted he would never give up hope for a return to Macs on Intel processors, but he should. by creating a better chip.

“Apple decided they could make a better chip themselves than us,” Gelsinger said. “And you know, they did a good job. So what I have to do is create a better chip than they can do themselves.”

As Intel continues to work on its foundry services, it’s still possible that Apple will use Intel to produce its chips, alongside its existing TSMC relationship. At the end of 2021, Intel reportedly tried to woo Apple for possible future chip production.

Such an approach would not necessarily use chips designed by Intel, but would still be more commercial for Intel itself.