The largest fertility provider in North America and its clinical network recognized for its excellence marketing achievements; use technology to enhance brand and messaging
HOUSTON, November 28, 2022 /PRNewswire/ — Inception Fertility® (Inception) and its clinical network, The Prelude Network™ (Prelude), today announce that they are each the recipients of a 2022 MarCom Award for Outstanding Achievement in Product-Focused Marketing. the patient and the use of technology to elevate brand awareness, messaging and patient/physician engagement.
Administered by the Association of Marketing and Communication Professionals (AMCP), the MarCom Awards honor excellence in marketing and communication while recognizing the creativity, hard work and generosity of industry professionals.
Inception Fertility, the largest provider of comprehensive fertility services in North America, received a 2022 MarCom Integrated Marketing Gold Award in the Strategic Communications Marketing/Promotion Campaign division for its A Dream Come True campaign. Through strong social media promotion, film development, patient engagement and public relations efforts, A dream come true aims to de-stigmatize infertility, raise awareness of the affordability of fertility care, and help aspiring parents understand their fertility options.
A dream come truewho also offered an aspiring parent/couple a free fertility trip to help them start their family, highlighted two of Inception’s ancillary brands who each served as campaign sponsors, including Bundl Fertility , the financial services arm of Inception, and Prelude, Inception’s clinical network and the largest network of reproductive clinics and providers in North America.
Recognized for its new website, Prelude received a 2022 MarCom Medical Honorable Mention in the Digital Media category. The goal of the new preludefertility.com site was to evolve the potential patient’s digital experience through thoughtful site design incorporating inviting aesthetics, streamlined ADA-compliant content, and intuitive, user-friendly navigation for visitors.
Elements of preludefertility.com were also designed with career-focused healthcare professionals in mind and included easy navigation to information about the company, its culture and career opportunities. The new site uses enhanced technology that integrates the Medallia SaaS enterprise experience platform to enable Prelude to better understand customer needs and expectations through the analysis of data collected through AI and automation at the forefront of the industry.
“By creating value and consistency across Inception’s family of brands and understanding the importance of technology, we keep the patient at the center of everything from websites and data-driven marketing to technology applications. that make life easier for our employees who care about our patients,” says Nicole Braley, Marketing Director of Inception Fertility. “We thank the AMCP for recognizing our efforts to use technology to improve the patient and physician experience.”
About Inception Fertility™
Initial Fertility™ (Inception) is a family of fertility brands committed to helping patients build families of their own. Built by patients for patients, Inception’s purpose is to set the highest bar in experience, science, and medicine with the goal of improving every patient’s experience and achieving best results.
Inception’s medical experts are pioneers in fertility care. Their doctors are among the first to use breakthrough assisted reproductive technologies (ART) – including in vitro fertilization (IVF), preimplantation genetic testing (PGT) and fertility preservation services – and they continue to lead the industry by building on these technologies through development, research and thought leadership.
Through its growing family of national organizations – which includes The Prelude® Networkthe fastest growing network of fertility clinics and largest provider of comprehensive fertility services in North America; Pathways Fertility™clinics that provide affordable, individualized, high-quality care; MyEggBank®one of the largest frozen donor egg banks in North America; Bundl Fertility™, LLC (Bundl), a multi-cycle fertility service bundle program; HavenCryo™, a provider of long-term reproduction preservation and storage solutions and NutraBloom™a premium lifestyle brand with expertly formulated supplements to support individuals’ preconception health and wellness goals – Inception strives to deliver on its promise to push the boundaries of what’s possible to exceed patient expectations.
About the Prelude® Network
The Prelude® Network (Prelude), the fastest growing network of fertility clinics and largest provider of comprehensive fertility services in North Americais the network of clinics of Initial Fertility™ – a family of fertility brands that touches every step of the fertility journey, including diagnosis and treatment through to affordability Each clinic, as part of the Prelude network, is committed to providing the highest level of Personalized fertility care from the nation’s leading reproductive endocrinologists, embryologists and practitioners with a focus on scientific, medical and patient experience excellence. The growing Prelude network has over 40 total locations nationwide, offering a wide range of fertility services including egg freezing, IVF, genetic testing, and egg/embryo storage, among others.
SOURCE Inception Fertility