Paddy Pimblett may not be happy with the UFC’s recent deal with Prime as the organization’s official drink.
Prime was co-founded by social media stars KSI and Logan Paul, and the latter hasn’t always had the best relationship with Pimblett.
It all started in June of last year when Paul expressed interest in fighting in the UFC and said he wanted to “knock out” Pimblett in his first fight with the organization.
Pimblett didn’t really answer, but that call turned into a beef when “The Baddy” started working with a rival beverage company to Prime.
In a video comparing Prime to Applied Nutrition’s new ‘Body Fuel’ drink, which Pimblett was working with, ‘The Baddy’ pours an unknown amount of sugar into his hand to point out that each Prime drink contains two grams, while the one he was promoting has zero.
This didn’t sit well with Paul, who accused Pimblett of spreading false information, as he said on his podcast: “You’re now associated with a cheap hearty drink brand, it looks almost identical to Prime.
“The formula they use to make the drink is less calories, less sugar. I think it’s that sticking point, so he made a comparison video – here’s another L – which is identical to the videos of comparison I made.
“And he lied in the video, he poured sugar at one point to show Prime’s two grams of sugar and he poured a ton.
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“I could technically sue you for this misinformation and that’s a fact. You lied.
Now Prime is the official drink of the UFC, the combat sports organization that employs Pimblett.
Paul and KSI took to Instagram Live to talk about their new partnership and they couldn’t help but poke fun at Pimblett.
“Thank you UFC,” Paul said. “It’s going to be a crazy race **.
“Paddy, I’m coming to get you, be careful, you’re sponsored by Prime now.
At this point, KSI couldn’t hide his happiness, as he said, “He can’t promote his drink, what is it? bodily fuel or shit.
The pair then burst out laughing, as Paul added, “Damn, I’m Paddy’s daddy now.”
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