The word “design” is not just about aesthetics: it is the foundation of the entire user experience. In order to provide the most meaningful value to the daily life of users, Samsung Electronics has always strived to develop advanced technologies that innovate both in design and function.
In recognition of the user-centric experience and values offered by Samsung, the company won 48 awards at the 2020 International Design Excellence Awards (IDEA), one of the world’s most renowned design competitions hosted by the Industrial Designers Society of America (IDSA). .
Following judging criteria that focused on design innovation, user experience and social contribution, Samsung received a Gold award, four Silvers, four Bronzes, 38 finalists and a Best in Show. Read on to learn more about Samsung products that perfectly embody the company’s design philosophy of putting the user’s daily life first.