Hyundai and Italian design firm GFG Style, including its founding father and son Giorgetto and Fabrizio Giugiaro, have announced that they will rebuild one of the most important cars in the Korean brand’s history: the 1974 Pony Coupe Concept. .
Written by Giorgetto Giugiaro for Hyundai, the concept served as the precursor to the Pony line of cars sold from 1975 to 1990. And in case you didn’t know, Giugiaro drew inspiration from the Pony Coupe concept for his iconic work on the DeLorean DMC 12.
Today, Hyundai and GFG Style are going back to the drawing board to recreate this momentous collaboration. The rebuilt concept car will be presented in the spring of 2023.
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“I designed the Hyundai Pony when I was still a young designer at the start of my career. I felt very proud to be in charge of creating a vehicle for a company and a country that was about to conquer a fiercely competitive global market. Now I am deeply honored that Hyundai asked me to rebuild it for posterity and as a celebration of the brand’s heritage,” said Giugiaro.
It’s not the first time that Hyundai has looked to the past for inspiration and influence for its future designs. Hyundai introduced the 45 Concept Car in 2019, which in turn influenced the design of the Ioniq 5 production electric vehicle.
In 2021, Hyundai restored and modified a Pony into a unique EV concept. The automaker showed off another Pony-inspired concept again in 2022 with the N Vision 74 hydrogen hybrid “rolling lab” development vehicle.
We have yet to see what Giorgetto Giugiaro and GFG Style have in store for his next rebuild. SangYup Lee, executive vice president and head of Hyundai Motor’s Global Design Center, said it will be rebuilt based on the company’s “Shaping the Future with Heritage” design philosophy.
