Huawei has promised to pay developers a little more if they create apps for its app gallery in the coming months. While application developers from the Google Play Store and the App Store often offer Apple and Google 30% of their profits, Huawei lets developers keep anything from 85% to all their profits for 24 months.
To break it down, normally Huawei’s application gallery is subject to the same profit sharing rate of 30:70 as Apple and Google, with the exception of education-oriented applications which have a 20:80 ratio more favorable.
As part of Huawei’s new program, for the first 12 months, Huawei will let all categories of apps, but games, keep all of their income. Over the next 12 months, 10% of the profits will come from applications in the education category and 15% from other applications categories. The game will be a fixed rate of 15% in all periods.
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For developers, it’s enough time to see if the application gallery could stand on its own. It’s also a nice touch for application developers already on the Google Play Store.
Of GizmoChina:
Huawei calls it the revenue sharing percentage for the preferential policy and it is valid for 24 months and it is valid from the moment that the developers accept the agreement before June 30, 2020. The preferential policy takes effect on the first day of the following month after you agree to the policy for developers who had previously signed the AppGallery Joint Operations Service Agreement. For those who have not signed the AppGallery Joint Operations Service Agreement, the preferential policy begins the same month. Both categories of developers have until June 2020 to benefit from the preferential policy.
Huawei, which can no longer rely on the Google Play Store, must follow its own path. The business has already started to some extent. The Mate 30 Pro was launched without any Google Play app, and there are reports that Huawei plans to get rid of Google Play addiction in the future, even if the U.S. ban is lifted.
This love affair for developers is one of Huawei’s first collisions with reality. Let’s see how it goes.