Huawei has rebranded its premium smartphone range from P series to Pura, a move it says improves the concept and offerings of the range, while also unveiling a teaser video for its upcoming flagship which will be launched soon.
On the Chinese vendor’s Weibo social media account, Yu Chengdong, CEO of Huawei Consumer Devices, revealed that the rebranding followed an investment in R&D aimed at improving customer experience and promoting better products.
Chengdong particularly highlighted the line’s high-end mobile imaging capabilities and noted that the P series “has led the industry’s design trends one after another, taking technological aesthetics to new heights.” since its launch in 2012.
The Pura rebranding, Chengdong added, will further introduce a “unique and modern aesthetic design” and consolidate Huawei’s focus on investing in mobile photography features.
Huawei also announced the upcoming release of what will be known as Pura 70, the next flagship of the high-end series, although no images or specifications of the smartphone were leaked in the video.
Leaks circulating online have shown that the new device will have a sleek design and a so-called triangular camera island, which fits a trio of lenses.
Briefing Huawei Center assumed that the Pura 70 would enter the market soon without any launch event.
There are also rumors that the device will be powered by a Chinese-made chipset like the Mate 60 series, which helped reduce iPhone sales in China earlier this year.
