New Delhi, October 31 (IANS) Huawei again dominated the Chinese smartphone market with a 45% share in the third quarter, as sales slowly picked up with 6% growth in the country (quarter over quarter), according to a new Counterpoint Research Report.
Growth, however, was still down 14 percent year-over-year and the country had yet to regain its pre-COVID level.
Various Huawei 5G smartphones, including the premium P40 / P40 Pro 5G series, Mate 30 5G series, and affordable premium Nova 7 5G series, have received positive market feedback to dominate the list of top 10 best-selling models in China.
“However, under attack by the intensification of the US trade ban since mid-September, Huawei suffered from a severe shortage of components and its sales started to decline,” said research analyst Mengmeng Zhang.
The iPhone 11, with nearly 5% market share, remained the best-selling smartphone model in China during the quarter.
Nonetheless, Apple’s overall sales volume fell 7% (year-on-year), impacted by the delayed launch of the iPhone 12 series.
“Domestic consumption in China has remained weak despite the sequential recovery, with a worse unemployment rate. During the period of post-pandemic recovery in the third quarter, the overall demand of the Chinese market remained stagnant despite the efforts of smartphone manufacturers to boost sales, ”explained research analyst Flora Tang.
Xiaomi’s share rose to 11% in the third quarter, outperforming the market with 8% (year-on-year) growth in sales volume.
Driven by aggressive promotions during the 10-year OEM celebrations in August, Xiaomi became the only major OEM to achieve positive year-over-year growth in the third quarter.
Sales of OPPO and Vivo decreased year-over-year but saw an increase from last quarter, driven by strong momentum from their new flagship series.
The OPPO Reno 4 5G has become the only 5G model outside of Huawei to be featured in the list of best-selling smartphone models in China.
Discussing the 5G smartphone segment in China, senior analyst Ethan Qi said, “Since the start of the second half of this year, Chinese OEMs have launched 5G smartphones at price-to-value in the below $ 300 price range. “.
By the end of September, Chinese telecommunications operators had built 690,000 units of 5G base stations, fully covering cities in the country’s prefecture.
Driven by the efforts of these industrial players, sales of 5G smartphones in China continued to climb, the report said.
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