Huawei had a fairly successful year in 2019 despite the commercial ban, as it was able to certify and launch several devices with Google Play Services before the ban began in May. But there has always been talk of preparing for 2020, and it looks like the company is expecting a significant slowdown in wealth.
Now, Information reported (h / t: Engadget) that Huawei expects smartphone sales to drop by up to 20% in 2020, mainly due to the trade ban. The outlet says the information was shared with several officials in its consumer division, citing “people familiar with the subject.”
In reality, InformationSources specifically indicate that the expected decline is due to much lower expected sales in Europe and other foreign markets. The store says Huawei expects sales of about 190 million smartphones in 2020, from just over 240 million in 2019.
Trade ban takes effect
The news, however, would not be a surprise, as Huawei was able to certify many devices to support Google Play services before the U.S. trade ban in May. The devices that cut for Google’s support include the flagship P30 series, the budget-oriented P Smart 2019, the pop-up totaling Y9 Prime 2019, the Nova 5T and several Honor devices.
It was therefore able to rely on these certified devices when the ban took effect, delighting foreign consumers and retail partners. But 2020 will mark the first full year in which no new device will benefit from the support of Google Play services (if the current situation remains the same throughout 2020).
Instead, Huawei runs its Huawei Mobile Services platform on the devices. It’s no surprise, then, that he expects lower sales as he is forced to ship new devices without the Google service framework or rename older devices that have been certified.
Either way, consumers looking for a Huawei phone are forced to choose no Google Play service but with 2020 hardware or last year’s hardware with Google services. And with rival brands like Samsung, Xiaomi and Oppo offering Google support and new hardware, it is clear that Huawei will be on the back foot.
All eyes will be on the launch of Huawei’s P40 series on March 26, which will be the first flagship family of the P series without the support of Google. It also follows the launch of the Mate 30 series as the second flagship product without Google certification. But the P40 series should see a wider launch than the Mate 30 family, marking the first real test for Huawei.
Would you buy a P40 series phone without Google’s assistance if it met all of your hardware expectations? Let us know in the comments!
Huawei had a fairly successful year in 2019 despite the commercial ban, as it was able to certify and launch several devices with Google Play Services before the ban began in May. But there has always been talk of preparing for 2020, and it looks like the company is expecting a significant slowdown in wealth.
Now, Information reported (h / t: Engadget) that Huawei expects smartphone sales to drop by up to 20% in 2020, mainly due to the trade ban. The outlet says the information was shared with several officials in its consumer division, citing “people familiar with the subject.”
In reality, InformationSources specifically indicate that the expected decline is due to much lower expected sales in Europe and other foreign markets. The store says Huawei expects sales of about 190 million smartphones in 2020, from just over 240 million in 2019.
Trade ban takes effect
The news, however, would not be a surprise, as Huawei was able to certify many devices to support Google Play services before the U.S. trade ban in May. The devices that cut for Google’s support include the flagship P30 series, the budget-oriented P Smart 2019, the pop-up totaling Y9 Prime 2019, the Nova 5T and several Honor devices.
It was therefore able to rely on these certified devices when the ban took effect, delighting foreign consumers and retail partners. But 2020 will mark the first full year in which no new device will benefit from the support of Google Play services (if the current situation remains the same throughout 2020).
Instead, Huawei runs its Huawei Mobile Services platform on the devices. It’s no surprise, then, that he expects lower sales as he is forced to ship new devices without the Google service framework or rename older devices that have been certified.
Either way, consumers looking for a Huawei phone are forced to choose no Google Play service but with 2020 hardware or last year’s hardware with Google services. And with rival brands like Samsung, Xiaomi and Oppo offering Google support and new hardware, it is clear that Huawei will be on the back foot.
All eyes will be on the launch of Huawei’s P40 series on March 26, which will be the first flagship family of the P series without the support of Google. It also follows the launch of the Mate 30 series as the second flagship product without Google certification. But the P40 series should see a wider launch than the Mate 30 family, marking the first real test for Huawei.
Would you buy a P40 series phone without Google’s assistance if it met all of your hardware expectations? Let us know in the comments!