The twins, 21 years old Canada, have been active on social media for years, but started to grow exponentially when they launched TikTok accounts (@LaurenxBurch @ Julia.Burch). The two girls used a variety of strategies to grow their audience, including cosplay, modeling, gaming, live streaming, exclusive content (for audiences 18+) and YouTube. “What’s exciting about Lauren and Julia is not just their rapid growth, it’s their ability to grow their audience across multiple platforms at once. They essentially have the opportunity to build a social media empire based on their viral content, ”said the CEO and Founder of the management company, We Are Verified.
Prior to their current success, the twins had applied to various other social media platforms because they just loved creating content. “We really love making fun little videos and being creative, especially together.” As soon as the audience started to grow rapidly, this knowledge base and work ethic seemed to lend itself perfectly to the development of their online presence in different fields. Some of their prior knowledge gleaned may also help them in their desire to get involved in areas other than social media such as NFTs and crypto.
Becoming extremely lucrative at such a young age apparently happened naturally for Lauren and Julia. Their intoxicating personalities and specific kind of content seem to be not only the key to growth, but also the key to staying sane. As Lauren says, “The internet can be a lousy place, but we just try to stay in our ways and have fun with it. We have big goals, so we try not to get caught up too much.”
So what are the key elements for success in today’s female influence space? Experiment, engage and entertain. With the rapidly evolving social media industry and influencer marketing space, half the game is keeping up with the latest trends and stepping out of your comfort zone. Lauren and Julia have access to all of this and more. The Burch Twins are now laying the groundwork for the future of female e-girls and how to grow a digital business.
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SOURCE We are verified