At the end of September 2022, The National Football League (NFL) announced that Apple Music will replace Pepsi as the new title sponsor of the intermission period of the biggest event in the annual television calendar. The halftime show is one of the most watched events in the world, and this move by the NFL and Apple is expected to take it to new heights.
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The sponsorship agreement is expected to last five years and is worth about $50 million per year.
According to reports, the NFL has sought to extend the halftime show beyond the 12 minutes. The league plans to incorporate additional content to make the show more engaging and valuable to fans and sponsors. This content could include documentary footage featuring show preparations, backstage access and bonus performances.
Add more content to the halftime show, the NFL hopes to keep fans engaged for long periods of time and provide more value to its sponsors. The sponsorship deal with Apple Music is the latest example of how the halftime show has become a major part of the NFL’s marketing and revenue strategy.