Is this the start of a new business model for Magna Steyr to help attract other newcomers?
There are a lot of newcomers, but you have to be very careful and assess who you really want to work with. That’s why we decided to work with Fisker. We think they have a very high success rate. They have a fascinating product. They have a fascinating team. But sometimes there are new entrants who approach us where we think they won’t be successful and so we decide not to work with them.
Another interesting new partner for you is a Sony. How did this relationship form and how will it develop?
Sony approached us and told us they had an idea. They wanted to build a prototype that they would show at CES 2020 [in Las Vegas]. We worked with them for over a year and a half to bring this prototype to the point where it could be driven on stage. It was a great cooperation with an amazing partner. After the success of CES 2020, Sony asked us to build more prototypes and test this product. So that’s what we did. You’ve probably seen the videos of the car being driven in Austria. We will certainly continue to work with them.
One of the cars that is automatically associated with Magna Steyr is the Mercedes G-Class. What does this vehicle mean to the company after producing it for decades?
In fact, we’ve been building the G-Class for exactly 42 years. We also support the Daimler team with engineering work. It is an incredible product. As I walk down the assembly line, I see people who have been working on the G-Class for 30, 40 years. They know exactly what it means to deliver this incredible performance every day. Many people define Magna Steyr with the G-Class.