Courtesy of KiT
When it comes to expert advice on the best foundations to wear under any look, no one knows more than a Hollywood stylist. This thinking inspired stylists Jamie Mizrahi and Simone Harouche (who have worked collectively with Katy Perry, Jessica Alba, Miley Cyrus, Nicole Richie, Riley Keough, Christina Aguilera and sisters Kardashian and Jenner) to launch the perfect solutions-focused line . underwear.
“In our style, we go to a million places. We go to fabric stores and make things that don’t exist,” Mizrahi said. The Hollywood Reporter. “And we realized there was no single brand for everything you had to wear underneath. These elements form the basis of what you wear. It’s your second skin! As stylists, our kit is our little magic bag that contains everything you could possibly need for anything you’re wearing, from a strapless dress to a t-shirt. So that’s where the name comes from.
Harouche added: “We are always asked questions, tips and styling tips and tricks. “What kind of bra are you wearing for this cleavage?” Or: “What do you do if something is a little transparent?” »It’s just second nature to us. There are so many products, but not enough education. We try to simplify the process of getting dressed.
Dubbed The KiT, the 18-piece collection (starting at $20 and all under $100) comes in seven colors and two fabrics (an ultra-soft bamboo cotton and a lightweight nylon-spandex) with sizes up to ‘to a dress size 20 or a bra. size 38DD. Styles include panties, bras, bodysuits, bra extenders, tape, pasties and sideless adhesive thong, as well as bundled kits, from a starter kit to a selection from seamless underwear to vacation-ready capsules targeting the over-packer and under-packer. Still to come is a “Nude Illusion Bodystocking” and a heavier fabric with more contouring power.
The brand focuses on expert advice, from “best for” tips on top of each product to video tutorials, like the one coming soon on chest tape. “It’s about how to give yourself a lift and not wear a bra, when you’re wearing a backless dress and you need a little something but you don’t want to wear these supports “adhesive throat pads that slide along your body when you sweat,” explains Harouche. “On set we were using masking tape, but Jamie and I really thought about it and perfected an athletic tape that is gentler on the skin and easy to use.”
In August, Katy Perry tested the brand’s “c-string,” or sideless briefs, when she walked the Carnival Row red carpet in a Tom Ford dress with her fiancé Orlando Bloom, and many other customers tested pieces during the parade. development process.
“We really try not to change or reshape your body, but to help you work with what you have and feel better,” Harouche said. THR of KiT messaging. With this in mind, the stylists also created a Titty Committee, video profiles of a wide range of women, from actress Riley Keough to doulah Brandi Jackson, photographed wearing the pieces and in conversation about their bodies. After declaring that she secretly hates underwear and therefore looks for pieces that aren’t tight, Keough says, “If I could say something to my younger self about my body, I would say, ‘Stop worry or compare yourself to other girls or take what you see in magazines as the only way the body should be and just enjoy it, because you have a beautiful body.
During the month of October, three percent of the price of all kits sold will be donated to the Women’s Cancer Research Fund. The company is also launching a #KiTstoKickCancer social media campaign, focused on self-love and featuring Kate Hudson, Mindy Kaling, Rashida Jones, Miley Cyrus and others wearing pieces from The KiT. For every The KiT chip selfie tagged by a customer, an additional $1 will be donated to the cause.