HMD Global is not only giving up on its promise to bring Android 11 to the Nokia 9 PureView, but it is also offering a new phone discount to customers who have just found out that their current devices are no longer supported.
These are customers who paid between $ 599 and $ 699 for the premium Nokia 9 PureView in 2019 after causing a sensation with its fivefold rear camera array at World Mobile Congress that year. At the time, Nokia was even known as the best brand of phones to receive fast software updates, according to Counterpoint Research, so naturally customers would have thought they could trust Nokia and HMD Global.
As one of the devices in the Android One program, the Nokia 9 PureView runs a near-stocked version of Android 9 and is said to have at least two years of operating system upgrades and three years of operating system upgrades. security updates. Although the phone was upgraded to Android 10 in December 2019, it has not received any other operating system updates since.
HMD Global has stated that it is unable to update the Nokia 9 PureView to Android 11 because “[i]The incompatibilities between the camera and the software would have led to a compromised experience that does not meet our high standards, ”the statement said. Perhaps because its five cameras were co-developed with Light, the camera company that ditched smartphone photography, HMD Global simply cannot meet this technical challenge. That said, the company said the phone will continue to receive security updates.
Rather than having current owners trade in their now unsupported devices, HMD Global is trying to take advantage of affected customers by asking them to buy a new Nokia phone. “[F]or those of you looking to upgrade to Android 11, “according to its website for owners of Nokia 9 PureView,” we’re offering a 50% discount on Nokia XR20, or other device depending on regional availability. First of all, the mid-range Nokia XR 20 is hardly a replacement for the premium Nokia 9 PureView, and you have to take a few steps just to get this discount.
In an era when Android phone makers have been trying to differentiate themselves by taking inspiration from Apple’s software support for over four years for iPhones, cases like the HMD Global backpedal on the Nokia 9 PureView update remind us just not to take these promises too seriously. Big companies like Samsung might have more resources to deliver four years of security updates for its vast portfolio of devices, but small companies like HMD Global and Motorola just don’t have a good track record. While software support is something to consider when making a decision to buy a phone – especially when we keep our phones longer between upgrade cycles – it shouldn’t be. the decisive factor for an Android, as it might not happen.