In a study conducted by JD Power, we can see the impact of the price of gasoline on the satisfaction of new car owners. Rising gas prices mean new vehicle owners are less satisfied with their purchases compared to 2021. This is the first drop in overall satisfaction since 2014 and only the fifth time that a drop is recorded in 27 years of study history. Although gasoline car owners report a drop in satisfaction, how do they compare to BEV and hybrid owners?
The JD Power APPEAL focuses on a driver’s emotional excitement if their new vehicle. Vehicles that provide owners with an exciting driving experience or represent an ambitious goal generally score well in this metric. According to JD Power, “The APEAL study asks owners to consider 37 attributes, ranging from how comfortable they feel when stepping into the driver’s seat, to the exhilaration they feel when pressing on the accelerator.”
For the 2022 study, timing was everything as gasoline prices were on a steep rise. According to JD Power Enthusiast Amodeo, Director of Global Automotive at JD Power, “The most significant factor driving the industry’s decline this year is owners’ perceptions of fuel economy. of their vehicle. It’s important to note that overall satisfaction with new gas-powered vehicles only dropped by 1 point on a 1,000-point scale.
The gap between the satisfaction of luxury car buyers and that of mainstream cars has widened considerably year on year. In 2021 the gap was only 19 points, but in 2022 that gap has grown to an astonishing 31 points.
Although fuel economy played a role in satisfaction with internal combustion vehicles, BEVS and hybrids were less affected. In fact, BEVs still underperform traditional gasoline vehicles with an average score of 838 versus 846. PHEVs scored 835 while normal hybrids scored 832.
JD Power analyzes Tesla on its own metric because its large market share would skew the results and passionate Tesla owners beat gas-powered vehicles with an impressive score of 887.
Are you happy with your recent car purchase? If you could trade in your gasoline car for a hybrid or a BEV, would you?