Apple believes that bringing iMessage to Android would hurt its business and uses the service as a way to “lock out” customers.
IPhone users, be honest: how many times have you avoided texting someone because they didn’t have iMessage?
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Apple knows it: those blue iMessage bubbles are one of the biggest obstacles to switching to Android. This is the real reason why iMessage never appeared on the operating system owned by Google.
The information comes from depositions and emails from Apple employees that came to light in an Epic Games court case in connection with its legal battle with Apple.
Epic Games claims that Apple is consciously trying to lock customers into its ecosystem with software and services unique to its operating system. And iMessage is considered one of the main features that contributes to Apple’s walled garden ecosystem.
The file quotes comments from Apple’s SVP of Software and Internet Services Eddy Cue, VP of Software Engineering Craig Federighi and Apple Scholar Phil Schiller to support its argument:
“The most difficult n ° 1 [reason] leaving the app out of the Apple universe is iMessage… iMessage is tantamount to a serious block, ”this is how an anonymous former Apple employee put it in an email in 2016, prompting Schiller to respond that“ move iMessage Android will do us more harm than help us, this email illustrates why. “
“IMessage on Android would simply be used to delete [an] obstacle to iPhone families giving their children Android phones, ”was the concern of Federighi according to the Epic file.
Apple decided not to develop iMessage for Android in 2013, two years after its launch with iOS5 in 2011. Cue admits that Apple “could have made an Android version that worked with iOS” so that “users of both platforms -forms could have been used to exchange messages transparently. “
While it’s in the spotlight, iMessage isn’t the only service Apple can count on to lock customers into its ecosystem. These include FaceTime audio and video calling services, despite Jobs’ wish to become an open industry standard during his WWDC 2010 speech.
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