For many new cars, exterior paint is included. Car manufacturers often offer several different colors, although special pigments and tints may require a premium, with red often being the most expensive. The 2020 Corvette offers the Metallic Red Mist tint for an additional $ 995. On the Koenigsegg Jesko, candy apple red paint is an option for $ 63,300. Pearl paints for the hypercar start at a much more affordable $ 24,800. But why is there such a price difference?
Donut Media posted a YouTube video searching for this answer, questioning the differences between a $ 2,000 gallon of auto paint and a $ 200 gallon. The video delves into the composition of a paint: binders, solvents, fillers and pigments. These are the parts that can influence the price. For example, urethane binders are more expensive than acrylics. Also, cheaper paints tend to have more filler, which is often some kind of powdery substance like talc, chalk, or gypsum.
The 2000 gallons of paint in the line comes from the Glasurit 90 line. Porsche used it on its 918 Spyder, which was part of the car’s $ 64,000 nine-coat paint process. So, not only does it have the best binder, filler, solvent and pigment, but the silver pigment itself is special. It is super reflective due to the finely ground glitter of the iridescent mica color coated with a metal oxide. This is also what makes it super expensive.
The video goes way beyond comparing the two paintings at different prices, however. It also breaks down different solvents and paint types, points out the most expensive colors to make, and highlights the Lexus structural blue color which has no blue pigment. It took 15 years for the Lexus to perfect the painting process. The makeup of a paint determines the longevity of the pigment and its resistance to chips and other damage. It can also determine what it looks like, and for some that is important.