Programming will be tailored to each city, with Hennessy amplifying the local team spirit of each NBA market through world-class marketing support, personalized community and social platforms, retail activations with outlets personalized and localized packaging.
“These partnerships are a natural extension of our global NBA programming, allowing us to engage and impact NBA fans locally,” said Jasmine allen, Senior Vice President, Hennessy US. “We look forward to bringing the Hennessy ‘Never Stop ethos to life. Never Settle ‘through personalized activations that reflect and celebrate the spirit of each of these regional communities.
Hennessy is now the official spirit of the following NBA franchises:
- Atlanta hawks
- Charlotte hornets
- Dallas mavericks
- Detroit Pistons
- Golden State Warriors
- Milwaukee Bucks
- Memphis Grizzlies
- New Orleans Pelicans
- Philadelphia cream 76ers
- Washington Wizards
To learn more and celebrate the 2020-2021 NBA season with Hennessy, visit Hennessy.com, Facebook.com/Hennessy or Instagram.com/HennessyUS .
Leader in Cognac, Maison Hennessy has shone throughout the world with its exceptional know-how for more than 250 years. Built on the founder Richard Hennessy spirit of conquest, the brand is present in more than 160 countries. Located in the heart of Charente, Hennessy is also an unwavering pillar of the regional economy. The success and longevity of the House are rooted in the excellence of its cognacs, each of which is born from a unique process of passing on know-how from generation to generation. The first spirits house to be ISO 14001 certified, Hennessy unites its capacity for innovation and the support of all its partners to protect this exceptional territory. Jewel in the crown of the LVMH group, Hennessy is a major player in French international trade, with 99% of production sold for export, and a global ambassador for the French art of living.
Robert roberts, BCW Global
(646) 577-0717, [email protected]
Jacqueline Long, Hennessy
(917) 596-3871, [email protected]