NEW YORK, December 1, 2022 /PRNewswire/ — Grammy® Award Winner Ariana Grande invites you to discover its new collection of perfumes, MOD, a very first for the Ariana Grande Fragrance portfolio. Featuring two luxurious new scents, the collection launched exclusively on Ulta.com today and will be available in Ulta Beauty stores nationwide from December 11.
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Inspired by modernity, freedom of expression and individuality, MOD takes its name from the subculture popularized in the 1960s London. The new fragrances, MOD Vanilla and MOD Blush, evoke a sensory experience that brings to life the bold, modern energy of the era.
“I’m beyond excited to launch my first-ever dual fragrance drop with MOD Vanilla and MOD Blush,” Grande said. “When we started working on this duo over a year ago, I fell in love with these two fragrances and the creation that Stefan and I collaborated on. I really wanted to do something different and exciting for my fans by launching two new fragrances at once and I so hope they love them like my team and my friends and I. We have been through many, many test bottles here!!!Mod Vanilla and Mod Blush are quickly become two of my favorites in our gorgeous family fragrance and I’m counting the days until you can smell it for yourself!”
“The MOD Collection is an exciting evolution for Ariana Grande’s fragrance portfolio,” says Noreen Dodge, Marketing Director of LUXE Brands. “The way we’ve designed the fragrances represents what I feel is the future of fragrances; simplicity and luxury rooted in nature, design, countryside and scents are a deliciously modern touch for fans.”
THE PERFUMES
MOD Vanilla:
- Expressive yet deeply personal, MOD Vanilla opens with an unexpected blend of juicy dark plum and creamy musks and a delicate touch of pink freesia. Its appeal is instantaneous and addictive.
- The touch of indulgence is elevated to a truly sophisticated level with a heart of iris butter, decadent white praline.
- Vanilla absolute, recycled cocoa butter and papyrus on the back introduce another layer of beautiful complexity that still retains its appeal but its unforgettable signature.
MOD blush:
- A rich combination of Italian bergamot, passion fruit and black raspberry beautifully contrasted with pink peppercorn creates an alluring introduction.
- The intriguing heart is a luxurious blend of dewy rose petals and magnolia accented with a hint of pear for a stunning evolution on the skin.
- A vibrant and sensual trail of Ambrox, Dreamwood and Musk leaves a lasting impression.
PACKAGING
The MOD bottle design is a modern toast to post-mid-century fashion philosophy. Something bold and interrupted made in a sculptural way with form and light. Subtle curves create that rounded mod shape where no two sides look alike. One white and one pink with a frosted window encapsulating the essence of both MOD scents – mod blush and mod vanilla.
For the striking cardboard design, take strong geometric portraits of Ariana that use repetition, modern color and graphic applications to create a bold sensory experience for the packaging. With 2 scents and several colors each side reveals a new adventure…
PRICE
Eau de Parfum Spray, 3.4 FL OZ/100 mL $68.00
Eau de Parfum Spray, 1.0 FL OZ/30 mL $48.00
All prices are manufacturer’s suggested retail prices in US dollars.
The brand will be rolled out globally to other premium retailers including:
- Canada: Pharmaprix
- Europe: Douglas
- United Kingdom: Boots, Superdrug, The Perfume Shop and The Fragrance Shop
- Australia: My Chemist
ABOUT ARIANA GRANDE
Ariana Grande, Grammy-winning multi-platinum artist and international superstar, is the first artist to occupy the top three spots on the Billboard Hot 100 since the Beatles in 1964 with “7 Rings”, “Break Up With Your Girlfriend, I ‘m Bored”. ,” and “Thank you, next.” In 2020, she became the first and only artist to debut with 5 singles at No. 1 in chart history. In 2021, Grande made history as the first artist to simultaneously hold three of the top 10 spots on Billboard Pop Airplay and Mediabase Top 40 Charts with “positions”, “34+35” and “pov”. At just 29 years old, she has released six albums which are all went platinum and surpassed 98 billion streams worldwide – she’s Spotify’s most-streamed female artist of the past decade – while quickly becoming one of the biggest pop stars of our generation with her powerful voice and unparalleled presence both on stage and with her fans. In 2022, Grande became the first artist to have four albums with over 4 billion streams each on Spotify. In 2019, Grande embarked on the Sweetener World Tour and presented more than 100 shows throughout the year, including laughed headliners at Lollapalooza and Coachella – where she was the youngest headliner in festival history. In 2021 Grande joined NBC’s THE VOICE as a coach and was also featured in the Oscar nominated film DON’T LOOK UP opposite Leonardo DiCaprio and Jennifer Lawrence, for Netflix. It will then begin production on Jon M. Chu’s film adaptation of WICKED, with Glinda opposite Elphaba by Cynthia Erivo.
ABOUT LUXURY BRANDS
LUXE Brands, Inc. is a premier global beauty company dedicated to developing world-class beauty brands that inspire consumers around the world. The company’s innovative approach to design, marketing and brand building with a digital-first ethos has won numerous awards around the world. LUXE Brands was awarded Fragrance of the Year 2019 on behalf of Cloud by Ariana Grande. The full portfolio includes Ariana Grande, Nicki Minaj, Cosmopolitan’s Eau de Juice and a licensing partnership with General Motors on the Hummer brand.
Press contacts for Ariana Grande perfumes:
The Lede Company
[email protected]
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