Google said it will create a new security section in its Play mobile app store that will allow Android smartphone users to see what data developers are collecting about them and share it, as well as accessing information. additional information on privacy and security.
Android app developers have until the second quarter of 2022 to report this information, the Alphabet Inc. unit said in a blog post on Thursday. Users will start seeing the security section in Google Play in the first three months of 2022.
The push for transparency echoes Apple Inc.’s decision in 2020 to require app makers to disclose what information they collect and what they do with it. Apple’s latest mobile software update, iOS 14.5, includes an app tracking transparency feature, which requires users to agree to be tracked by apps for personalized advertising. Developers expect to lose revenue as a result of this change as most consumers will not agree to their data being collected.
Google, which itself depends on ad revenue, has taken a more measured approach. The internet search giant is discussing how it can limit data collection and cross-app tracking on the Android operating system in a less stringent way than Apple’s solution, Bloomberg reported.
The security section of Google Play will also tell users if an app is encrypting data, if it follows Google’s policies for families and children, if users have a choice to share information, and if users can request it. data deletion if they uninstall an app.