- Google One has reached 100 million subscribers but still falls short of Apple’s billion paying subscribers.
- Google recently launched a new AI Premium plan for Google One, offering AI features like Gemini Advanced.
- Google One offers different storage tiers starting at $2 per month, with added benefits like Google Support and premium Google Photos editing features.
Google recently celebrated a milestone for its paid YouTube services. Earlier this month, the company announced that YouTube Music and Premium had surpassed 100 million paying members. While impressive in its own right, that’s still less than half of Spotify’s 210 million paying subscribers. A few days after celebrating this important milestone, another paid subscription from Google crossed the mark of 100 million subscribed users: Google One.
In an article on X, Google CEO Sundar Pichai announced on February 9 that Google One had surpassed 100 million subscribers. Its announcement came a day after the company launched a new Google One AI Premium plan, which offers access to Gemini Advanced, 2TB Drive storage and other benefits for $20 per month. Access to Gemini AI will soon be available in Docs, Gmail, and other Google services as part of this plan as well.
The cheapest Google One tier in the US costs $2 per month. It entitles subscribers to 100GB of additional space, priority access to Google Support, Family Sharing, premium Google Photos editing features, Dark Web monitoring, and much more. The $3 tier brings storage to 200GB. Additional tiers offer 2TB or more of storage and free VPN access, with prices starting at $10 per month.
Google does not bundle YouTube Premium or Nest Aware with Google One. Rumors emerged in September 2023 that Google would be working on an all-in-one package bringing together all of its subscription services. But since then, little news has been published on this subject.
Although Google’s paid subscriber base is impressive, it is significantly smaller than Apple’s. The latter’s services business surpassed one billion paying subscribers in the second quarter of 2023 (via TechCrunch) on Apple Music, Apple One and iCloud+.
Besides YouTube Music, Premium and Google One, YouTube TV is another popular paid streaming service from Google. It is apparently the largest live cable TV subscription service in the United States and reportedly surpassed 6 million paying members in the first quarter of 2023.
Given the popularity of Gmail, Drive and Google Photos, Google One should have surpassed the 100 million paid subscriber mark a long time ago. With the addition of Gemini Advanced to Google One, Google’s subscription plan may see a larger increase among advanced consumers in the future. The company also locks many advanced features, like Magic Eraser, behind its One subscription instead of offering them for free to attract more users behind a monthly subscription.