DODOMA, Tanzania, July 13, 2021 / PRNewswire / – Golden Harvest, a brand of pure, locally produced edible sunflower oil, continues to gain traction as a market leader in Tanzania. The consumer brand launched in October 2020 and sold over a million liters of product in its first six months.
“We are overwhelmed by the market acceptance of our sunflower oil. Our daily production from our Dodoma plant is sold out immediately, without any stock of oil due to the high demand for Gold harvest,” mentionned Malcolm McGrath, Managing Director of Pyxus Agriculture Tanzania Limited.
Tanzania imports about 60 percent of its cooking oil, costing more than 400 billion shillings annually. Gold harvest, however, is made in Dodoma from sunflowers grown by farmers across the country. Therefore, Gold harvest is sold at an attractive price while simultaneously improving farmers’ livelihoods, creating jobs for Tanzanians and enabling Tanzania to compete in international markets.
“Currently, there is a high demand for cooking oil in Tanzania, but low supply due to high priced imports and low local production of sunflower seeds for processing. Our ability to manufacture Gold harvest locally helps us provide Tanzanian consumers with consistent, high-quality cooking oil on a timely basis, while supporting our local economy, ”added McGrath.
Gold harvest is produced in accordance with national safety and quality standards set by the Tanzania Bureau of Standards, is Halaal certified, cholesterol free, and fully traceable from seed to sale. The brand’s sunflower oil is available in three and five liter cans made of high density polyethylene (HDPE) and in one, three and five liter bottles made of polyethylene terephthalate (PET). Gold harvest is currently sold in 1,495 stores within Tanzania.
About Gold harvest
Gold harvest is a consumer brand of edible sunflower oil. Its high quality sunflower oil is produced in Dodoma, Tanzania, by crushing and pressing sunflower seeds, which are gleaned from locally grown sunflowers. Before bottling, the oil undergoes a refining process to remove impurities, a neutralization process to ensure consistency, and an enrichment process to increase micronutrients. Gold harvest is produced in accordance with national safety and quality standards set by the Tanzania Bureau of Standards, is Halaal certified, cholesterol free, and fully traceable from seed to sale. Gold harvest can be purchased through Tanzania in general and modern commerce.
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SOURCE Gold harvest