Global pop music artist BTS is at the forefront of the music scene — and, thanks to a global takeover at Galaxy Unpacked 2022, the group was given the opportunity to sweep the world once again.
At this year’s Galaxy Unpacked, Samsung Electronics unveiled two never-before-seen digital films featuring BTS at iconic public locations in five major cities: Times Square in New York and Piccadilly Circus in London (August 10 at 4 p.m. EST), COEX in Seoul and Shibuya in Tokyo (August 13 at 11 a.m. KST) and Kudamm in Berlin.
The first digital movie, “Galaxy x BTS: Unfold Your World with Z Flip4”, shed light on the new experiences offered by the Galaxy Z Flip4. The video, featuring BTS’ “Yet To Come (The Most Beautiful Moment)” celebrated Samsung’s new Bora Purple hue and showed a future full of potential and possibilities. The second video was a brand new digital film about “Over the Horizon 2022 by SUGA of BTS,” a reimagining of the iconic song that SUGA helped produce last year in honor of the 10 of the ringtone.e anniversary.
With its new larger than life campaign, Samsung is telling its users loud and clear — no matter how the future unfolds, dreaming big, our best times are yet to come.
Samsung invites you to view and experience these music videos for yourself. At any of the five global landmarks, simply scan the billboard’s QR code and your smartphone will automatically start playing music in sync with the big screen.
Relive the magic by viewing the photos from the world premiere below and stay tuned to Samsung’s YouTube channel for more BTS and Galaxy Unpacked content.
▲During Galaxy Unpacked 2022, digital movies featuring BTS’s “Yet To Come (The Most Beautiful Moment)” and SUGA of BTS’s “Over the Horizon 2022” debuted in Times Square, New York
▲ By scanning the QR code of the billboard in Times Square, Galaxy users’ smartphones will automatically start playing BTS music in sync with the big screen
▲ The BTS Army eagerly took to Times Square, New York during Galaxy Unpacked 2022, taking photos and celebrating their favorite band’s collaboration with Samsung
▲ Samsung Newsroom streamed an Instagram Live event in Times Square, New York for Galaxy Unpacked 2022
▲ Large crowds gathered in Piccadilly Circus, London, and listened to their devices for the premiere of two brand new digital films featuring BTS during Galaxy Unpacked 2022
▲ BTS’ RM appeared on screen in Piccadilly Circus, London holding Galaxy Z Flip4 during Galaxy Unpacked 2022
