Canadian fintech innovators partner to bring crypto rewards to North America, making Bitcoin and Ether exposure easier and more accessible than ever
TORONTO, 03 Dec. 2021 (GLOBE NEWSWIRE) – Purpose Investments Inc. (“Purpose”), a global leader in digital asset management, is delighted to announce its collaboration with Drop Technologies Inc. (“Drop”), a of rewards with over 5 million users in the United States and Canada.
From today, Drop Premium users can use their points to gain exposure to Bitcoin and Ether in a simple and straightforward way. By tying the value of their points to cryptocurrency, users will be able to gain exposure to Bitcoin and Ether through the industry-leading Purpose Bitcoin ETF and Purpose Ether ETF.
“Through our ETFs, we’ve been able to provide people with an easy and convenient way to own cryptocurrency without the hassle of a digital wallet. Now, working with Drop, we are excited to enable further democratization of crypto by providing a new way for people to gain exposure to the crypto market through their points on a leading rewards platform ” , said Som Seif, Founder and CEO of Purpose.
With crypto rewards, your number of Drop points will be linked to the price of Bitcoin or Ether, which means that if you link your Drop points to Bitcoin and the price of Bitcoin increases, your number of points will also increase. This innovation allows users to participate in the crypto market and earn points which they can redeem at many large retailers around the world, such as Amazon, Netflix, and Starbucks, without having to directly purchase or own the crypto. crypto.
“We know our users are fascinated by the world of cryptocurrency, but at the same time are looking to educate themselves before taking the plunge,” said Derrick Fung, CEO of Drop. “We want to give users the opportunity to take their first step by giving them the ability to convert points into Bitcoin and Ether; from one digital currency to another, and vice versa. It’s dynamic opportunities like these that back us in our decision to choose Points over Cash Back as the currency of choice for Drop rewards.
Deciding to add Bitcoin or Ether to your Drop account as reward points means that you have the opportunity to enjoy the benefits of knowing more about the crypto world without having to use your own money to do so, a. win-win for those new or more risk averse to the concept.
“This is truly an exciting step for the global financial industry. The fact that two Canadian companies have been able to come together to offer this unique program shows the main innovation coming from the Canadian fintech sector, ”concludes Seif.
About Purpose Investments
Purpose Investments is an asset management company with over $ 14 billion in assets under management. Purpose relentlessly focuses on client-centric innovation, offering a range of managed and quantitative investment products. Purpose is led by renowned entrepreneur Som Seif and is a division of Purpose Financial, an independent, technology-driven financial services platform that is reshaping the industry by connecting and creating opportunities in asset management, wealth management and small business financial services. Learn more at www.purposeinvest.com.
About Drop
Drop is a free rewards program that brings value to its members by boosting their daily purchases. Drop allows members to earn rewards by simply linking their debit and credit cards and continuing their shopping journey through the app. The app removes the barriers of scanning receipts, entering promo codes, or signing up for loyalty programs while ensuring members receive their rewards. Unlike an outdated coupon book, Drop uses smart programming to ensure users have a highly personalized reward experience based on what they like and where they’re already shopping. Founded in 2015, Drop has more than 5 million users and is a partner of more than 400 brands. Featuring consumer favorites Nike, Uber and Starbucks to name a few. Drop provides partner brands with unique consumer information that they previously did not have access to. Reward yourself, buy with Drop. Follow us on Instagram @JoinDrop. For more information, visit: www.joindrop.com.
For more information, please contact:
Keera hart
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905-580-1257
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