If you watch a lot of Netflix, keep an eye out for other EVs from General Motors brands. To announce the new partnership, the automaker and the streaming giant are teaming up for a Super Bowl ad featuring Will Ferrell.
The ad kicks off with Ferrell driving a GMC Sierra Denali EV through post-apocalyptic Las Vegas in army of the dead. Ferrell navigates through the zombie horde as he talks about GM’s partnership with Netflix.
The ad then cuts to Ferrell climbing into a Chevrolet Blazer EV. It follows a scene from the first part of squid game where the protagonist gets into a vehicle and a cloud of gas causes him to pass out.
Then the scene changes to Bridgertonis defined. Ferrell wears flamboyant Regency-era clothes and a Cadillac Lyriq follows him. Ferrell clarifies that EVs would only appear where they make sense, so don’t expect to see one appear in a historical drama.
Likewise, the next track has Ferrell dressing up as Dusty from stranger things. You’re not going to see a Chevy Silverado Trail Boss EV in the 1980s setting, even in Upside Down.
A GMC Hummer EV makes an appearance when a runaway bride gets into the truck.
The last part of the announcement returns to the army of the dead together. However, this time Ferrell is a zombie and another undead monster is riding with him.
General Motors has a lot of electric models coming from its various brands in 2023. Unless people pay close attention to the electric vehicle market, it could be that many Super Bowl viewers watch models like the vehicles first. electric Blazer and Silverado.
For example, the WT version of the Silverado EV arrives in the spring of 2023 and the RST joins the lineup in the fall. The Blazer EV is on the way this summer, and the Equinox EV is also coming in the fall.
The Cadillac Lyriq is already on sale, but the brand is dropping the price for the 2024 model year to around $60,000. Meanwhile, the GMC Sierra EV that plays such a big part in this ad won’t arrive until early 2024.