At this point, it’s safe to say that the latest Chevrolet Corvette is a successful model for GM. So much so that the company is struggling to meet demand for the first mid-engined version of the American sports car.
This revelation was revealed by Tony Johnson, director of automotive and crossover marketing at Chevrolet, in an interview with GM Authority. According to Johnson, the automaker is “not even close” to meeting the unexpected demand.
“We have more orders than we can handle,” he added in the GM Authority interview.
Johnson has hinted that the backlog of orders, while without an exact number, is large. The automaker is naturally working hard to meet this demand, even working around the clock to increase production.
This statement from GM is not surprising, however. Chevy has faced numerous production shutdowns since 2019, as well as the obvious adverse effects of the coronavirus pandemic. More recently, the company had to prematurely cut orders for the 2021 Corvette C8 due to parts shortages, although this was not related to the global chip production crisis.
Despite these production issues, the numbers continue to work for the automaker. Corvette sales increased by more than 20% in 2020 compared to 2019.
If we are to believe them, the decision to put the engine behind the seats is clearly working well for the automaker. Chevrolet said the C8 attracts a younger group of car buyers than its predecessor, while mid-engine Corvette buyers are wealthier than those who got the previous model.
For now, however, we have yet to see whether Chevrolet will be able to keep up with the growing number of Corvette buyers in the years to come, especially with the arrival of more Corvette models.