In early January, General Motors unveiled its revised logo that changed the letters GM to lowercase after decades of relying on the same emblem. It looks like the automotive giant’s customer service and aftermarket division may not be aware of the big change, as in December, this team introduced new packaging for genuine GM parts. using the old logo.
GM Trucks was the first to report this strange situation after one of its readers who works at a GM dealership sent a tip to the site.
In the announcement of the new packaging, there is a quote that doesn’t age very well when you realize it arrives a month before the introduction of the new GM logo. “We are executing a focused and disciplined strategy to improve our core business and position the company for future growth,” said John Roth, global vice president of customer service and aftermarket at GM, during the announcement. of the new packaging. “Strong parts brands with a clear position and packaging in the global marketplace help customers easily identify GM parts and will enable them to enhance the value of our protected product with new security features.”
GM said the new packaging design “is the result of extensive global research and will help ensure a consistent brand image, regardless of product or geographic location.” Apparently, this due diligence did not involve an internal check to see if the company was preparing to unveil a new logo.
New GM Genuine Parts packaging went on sale in the fall. Considering the delay in printing the component packaging, this decision must have been finalized months before the press release announcing it.
GM has an easy excuse for what appears to be a big mistake. When the automaker announced the new logo, it was clear the emblem was appearing first in digital media. The manufacturer intended to gradually introduce the badge elsewhere within the company. The old logo seems to have a future on the packaging every time you buy parts for your car.