Launching a minivan these days may not seem like such a good idea with the proliferation of crossovers and SUVs, but some automakers wouldn’t agree. Lexus has the LM in China where Buick sells its GL8 Avenir, but it’s not just in the People’s Republic where movers still matter. Kia calculated the numbers and decided not only to keep the world carnival going, but to push it up considerably.
BMW is making a new generation 2 Series Active Tourer while Mercedes still owns the B-Class. Do we need to continue? Our friends from Kolesa imagined a chic new minivan, but it’s something we weren’t expecting. Hyundai’s luxury brand Genesis received the MPV treatment to create a hypothetical alternative to the company’s GV SUV lineup. It’s unclear whether the body style some people like to hate is a priority for the South Korean premium brand, which recently expanded its offering beyond sedans and SUVs by launching a station wagon in Europe.
Perhaps a sleek coupe molded after the stunning Concept X (or even the old Essentia) would make more sense to bolster Genesis’ image as a true luxury brand. Sister brands Hyundai and Kia have covered the van segment well, so maybe there isn’t necessarily a need for a premium offering with the fender logo on it.
Nonetheless, the purely speculative rendering imagines a minivan with Genesis’ Two Lines design motif. Such a vehicle would likely be based on an existing Hyundai or Kia rather than being developed from scratch. That’s what Lexus did with the LM, which is essentially a luxury version of the Toyota Alphard.
Truth be told, Genesis has bigger fish to whip up. It aims to put on sale no less than eight zero-emission models by 2030, all being launched from 2025 to offer an EV version. Investing in a van with or without a combustion engine probably isn’t high on the priority list, but the rendering answers a “what if” question some people might have asked.