More than five years after its initial launch, Genesis will finally begin selling cars in Europe from the summer of this year. Hyundai’s premium brand has just announced its European launch at an official press conference in Frankfurt. Genesis promises a transparent pricing policy in combination with high quality products and a five year care plan with no hidden extras.
The first models to arrive in the Old Continent are the G80 sedan and the GV80 SUV, which will initially only be available in Germany, the United Kingdom and Switzerland. The brand aims to sell directly to the public both online and through so-called Genesis studios, the first of which will open in London, Munich and Zurich.
“We are delighted to bring such a strong line of globally recognized products to the region. Genesis is already renowned for its impeccable standards in design, technology, safety and reliability, ”commented Dominique Boesch, General Manager of Genesis Motor Europe.
The G80 and GV80 will be followed by the smaller G70 and GV70, which will arrive shortly after. Genesis also promises “a dedicated European product” which should launch before the end of the year – and that could be the G70 shooting brake. The electric G80 will also be sold in Europe, and eventually the brand’s next two electric vehicles will also be launched in the first year.
Genesis claims to have refined the G80 and GV80 in its European development center to better meet the expectations of European customers. We know this is true because we have seen many prototypes break in the Nurburgring in Germany.
In order to achieve its goals in the fickle European market, Genesis will develop a range of “easy-to-use digital tools” for its customers who prefer to shop online. A special platform will provide a detailed online configurator with a streamlined vehicle specification and “options to deliver great value”. Finally, the Genesis Five-Year Care Plan will include live software updates, courtesy car and roadside assistance.