Forty-one percent of European IROs say more virtual investor meetings are needed before an investor takes a position on the stock.
This is according to the latest research from IR magazinepublished in the Corporate access I research report in the magazine’s summer 2022 issue.
This figure is the highest of the three regions surveyed and above the global average, where only 34% say more meetings are needed when business access is virtual. Six percent say it takes less of virtual meetings.
Although 53% of European IROs see no difference in the number of virtual or in-person investor meetings needed before a shareholder buys the stock, that’s well below the 72% who say the same in North America. Asian IROs are closer to their European counterparts in their opinions, with 55% seeing no difference here.
A more relaxed approach
IR magazine the researchers asked the IROs why they shared these opinions. Those who say it takes more virtual meetings for an investor to take a stand often mention that while virtual meetings are easier to hold, it can result in a more laid-back approach from investors. In-person meetings can be more in-depth, helping build trust between the company and the investor more quickly.
Interestingly, those who believe the number of meetings is not affected by format also cite the effectiveness of virtual meetings – but further note that other factors are more important than meeting format, such as quality reports.
Click here for more information on IR magazineit is Corporate Access I research report and download your copy now.