TRACY, California, 28 October 2021 / PRNewswire / – Sweet treats with functional benefits this week won the four finalists in the Real California Milk Excelerator product innovation competition created by the California Milk Advisory Board (CMAB) and VentureFuel. The finalists leverage the nutritional and taste profiles of milk and dairy ingredients to deliver performance and recovery benefits in products consumers love.
The finalists include:
- Night food – Uniquely formulated by sleep experts and nutritionists, Nightfood Ice Cream offers a great taste for nighttime cravings and a sleep-friendly nutritional profile to help promote quality sleep.
- Rethinking ice cream – Low Sugar Ice Cream For Stomach & Diabetics Infused With Fiber And Made From Lactose Free A2 Dairy, ReThink Ice Cream Is A Decadent Source Of Natural Nutrition.
- Sweetkiwi – Founded by a black McKinsey 2021 executive and certified cultured dairy professional, Sweetkiwi makes low-calorie, nutrient-dense smoothie Greek yogurt. Sweetkiwi pints contain less than 320 calories and are formulated with fiber, protein and probiotics for better gut health with fewer calories.
- Wonder monday – RCM Snackcelerator 2020 finalist, Wonder Monday returns with a new protein cheesecake snack bar with no added sugar and 10g of clean protein to fill up with indulgence.
These four innovators were selected from a group of 12 semi-finalist competitors in a two-day virtual pitch event judged by a panel of experts from Hershey’s, Nestlé, Mars, PepsiCo Ventures Group, Amberstone Ventures, Branch Venture Group. , FoodNavigator.com, Rosa Brothers Milk Company, Health Magazine, SnackRiot, and The Save Mart Companies. Over 2,000 fans were also able to vote virtually through Perksy, which provides market research for the mobile generation.
Nightfood, ReThink, Sweetkiwi, and Wonder Monday move on to the final event live at 5:00 p.m. PST to November 18e where they will compete for $ 150,000 in marketing support to bring their visions to market with a finalist receiving $ 100,000 towards the same goal. Registration for the event is available online.
“We’ve had tremendous diversity in our field of semi-finalists this year, but ultimately the four products heading into the final reflect America’s sweet tooth and our continued desire for treats that don’t give up. not taste in favor of function. And the votes through cheerful, who surveyed 2,000 consumers on which of these products they would be most interested in buying, supports the judge’s rulings, ”said Jean Talbot, CEO of CMAB. “These creative products address some of consumers’ biggest concerns about sugar content and lactose sensitivity without sacrificing the taste and texture that makes dessert something special.”
The 12 semi-finalists received $ 10,000 support each, to develop an edible prototype, while receiving a suite of resources including graphic design, lab or kitchen time, and elite mentorship from global experts in marketing, packaging and food processing. distribution of companies such as Branchfood, Brandology, Bristol Farms, the California Dairy Innovation Center, Diageo, Garrand Moehlenkamp, Heywell, Highlight, Ignite2x, Ketchum, LA Distributing Company, Lemos Jerseys, Mondelēz International, Rodeo, Vori and Whole Brain Consulting. The total value of the competition prizes has been exceeded $ 650,000.
“Great innovators often take something we love and make it better by removing a problem or adding a benefit,” said Fred schönenberg, Founder of VentureFuel “Each of these entrepreneurs created delicious products that we all love to eat, but are now helping us optimize our health by leveraging the functional benefits of dairy products.”
For the final event, each founder will present themselves to a jury of experts from all walks of life, drawn from GPC, retail, venture capital and food science, including: Russell barnett, Managing Director / CMO of My / Mochi Ice Cream, Donna Berry, editor of the Daily Dose of Dairy, Heather boyd, Managing Director, RTD of Beam Suntory, Chad Coester, SVP own brands at Albertsons Companies, Chris McCann, CEO of 1-800-Flowers.com, Julia bello, Director of the Local Producer Loan Program at Whole Foods, Jean Talbot, CEO of the California Milk Advisory Board, and Adriano torres, senior director of global marketing, dairy and plant-based beverages at Coca-Cola.
“It is a huge honor to be a finalist in this year’s RCM Excelerator program. With the support and access to resources of CMAB, we look forward to ensuring the distribution of sleep-friendly Nightfood Ice Cream Sandwiches to hotel lobby stores across the country, ”said Founder and CEO by Nightfood, Sean folkson.
“We are delighted to qualify for the final, it was such a shock and it means the world to us,” said Ehime Eigbe, Founder and CEO of Sweetkiwi. “For a small brand that started in my kitchen, I can’t believe how far we’ve come. Thank you for CMAB and VentureFuel for this amazing opportunity.”
George T. Haymaker III, Founder and CEO of ReThink Ice Cream said, “We are grateful to take the next step of the CMAB / VentureFuel Dairy Innovation competition. In terms of what this means for our brand, it is above all a validation that others (consumers and CPG experts) believe that we are on the right track and that we have a valuable product to offer to consumers; that it responds to a need currently unmet by other brands. We try to make ice cream as healthy as possible, with no taste or texture being adversely affected. We want everyone, regardless of health conditions or restrictions, to have access to a delicious, creamy and decadent ice cream experience. ”
Candace wu, Wonder Monday co-founder agreed, “We are delighted to move on to the finale, and by receiving our 1g Carbohydrate, No Added Sugar Net Cheesecake. We loved hearing the feedback from the judges when they tried their first We are delighted that everyone loves cheesecake as much as we do! Thank you to CMAB and VentureFuel for giving us this fantastic opportunity. ”
California, known for its innovation, is renowned for its quality dairy products. As the leading producer of fluid milk in the country, California also leads the nation in sustainable dairy farming practices. More than 1,100 family dairy farms produce the California milk found in fluid milk, cheese, butter, yogurt, ice cream, and other dairy products identified with the Real California Milk seal.
About the RCM Snackcelerator
The Real California Milk Excelerator 2021 taps into the thriving functional foods market – a market that has grown significantly over the past year and is expected to reach over $ 275 billion globally by 20251 and focused on early stage, high growth companies with a cow’s milk product that plays a critical role in personal performance and / or recovery.
About the Real California / California Milk Advisory Board
The California Milk Advisory Board (CMAB), an instrument of the California Department of Food and Agriculture, is funded by the state’s dairy farm families who lead the country in sustainable dairy farming practices. With a vision to feed the world with the healthy benefits of real California milk, CMAB’s programs focus on the growing demand for California sustainable dairy products in the state, the United States and around the world through advertising, public relations, research and promotion programs in the retail and restaurant business. For more information and to contact CMAB, visit RealCaliforniaMilk.com, Facebook, Youtube, Twitter, Instagram and Pinterest.
About VentureFuel, Inc.
VentureFuel helps established businesses around the world unlock growth and discover efficiencies by partnering with emerging startups and cutting-edge technologies. Our innovation programs solve specific challenges with tangible results, uncover early opportunities in the market and help large organizations develop a repeatable innovation mindset. We are 100% independent, and we source from our global network of top investors, scouts, founders and academics. Learn more about: www.venturefuel.net, Connected, Twitter and Instagram. You can listen to the VentureFuel podcast on Apple, Spotify or messy.
SOURCE California Milk Advisory Council