Unique designs are common in the automotive industry, especially for promotional purposes. Branding is king, and automakers often collaborate with other companies for shared events. Ford Brazil recently teamed up with Australian lifestyle brand Deus Ex Machina to create a unique Ranger with a rusty patina.
It’s called “Rusty Blue” and the pickup sports a pale blue exterior color with rust nicks running through it, giving the truck a rugged, worn appearance. The aged look is certainly eye-catching, but Deus Ex Machina has made other improvements to the Ranger.
The lifestyle brand, known for its apparel and custom motorcycles, has also added a roof rack, fog lights, sports bar and Deus Ex Machina branding below Ford’s blue oval on the tailgate and elsewhere on the truck. Inside, it looks like the truck is getting custom door cards and other upgrades from the Austrian company.
It is the first collaboration between Ford and Deus Ex Machina, which debuted at the Swank Rally Brazil, an off-road motorcycle competition for vintage and modern motorcycles. The partnership is part of a strategy that creates unique public experiences for people. At the rally, Ford offered Ranger test drives, allowing people to get behind the wheel of an FX4 and Limited trucks. Now that the rally is over, Deus Ex Machina will display Rusy Blue in its São Paulo store in Brazil.
“Partnering with Deus Ex Machina is part of positioning Ford as a premium off-road brand, connected to a new audience of enthusiasts who are active and seek more challenge, achievement and exclusive experiences,” said said Fabrizzia Borsari, Ford’s marketing manager. Communication.
Ford gave the Ranger a major redesign for the 2022 model year. Ford sold the T6 generation truck for over 11 years, bringing the pickup back to America and reviving the Ranger nameplate in the 2010s. pickup is larger than the one it replaces, debuting with a radically redesigned cabin. Ford will also bring the Ranger Raptor to the United States sometime in 2023, with a 3.0-liter, twin-turbocharged V6 developing 288 horsepower (215 kilowatts) and 362 pound-feet (491 Newton-meters) of torque.
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