The battle between compact pickup trucks began in the United States with the Ford Maverick and Hyundai Santa Cruz, ensuring American truck enthusiasts will be spoiled for choice. While we’ve already compared the two trucks in a spec sheet comparison, it will all come down to which one offers the best deal at the dealership – whether it’s buy, lease, or finance.
While it is too early to say how the financing offers will fare for the two nameplates, a recent analysis by CarsDirect shows us that the Santa Cruz may be a worse truck to hire based on a recent dealer incentive bulletin obtained through the website.
According to the analysis, the Santa Cruz, especially in its entry-level SE version, will have a residual value of 60%. This is based on the 36-month, $ 269 lease with an annual allowance of 10,000 miles. With $ 3,539 due at signing, the effective cost of this lease is $ 367 per month.
By comparison, Ford Credit lists a 62% residual value on the entry-level Maverick XL based on 10,500 miles per year, according to CarsDirect. The XLT finish has the highest residual value at 64 percent.
Having said that, we can infer that the Maverick might be a better truck to lease based on residual values alone, even without seeing Ford’s actual lease offers on its new truck offering.
We already know that the Maverick is shaking up the Santa Cruz in terms of price; the Blue Oval could even beat the South Korean brand in terms of leasing offerings. It doesn’t come without a catch, however. CarsDirect said the Maverick XL will be excluded from promotional lease agreements, which could force buyers to go for the more expensive variant.
All of these analyzes could change when the actual rental offers for the Maverick are released. As always, don’t hesitate to shop around for better deals.