The 2022 Ford Maverick debuted earlier this month, and early indicators suggest Ford could have a hard blow on its hands. The compact pickup is packed with neat features, the latest technology and an affordable price, which has enabled the all-new model to record 36,000 reservations so far, according to the Dearborn-based automaker.
The news nugget was buried in a press release from Ford on the company’s adjusted EBIT in the second quarter of 2021 (earnings before interest and taxes). The company also highlighted how successful it has been in racking up bookings for its latest models, which for Ford started with 190,000 for the all-new Bronco. The company converted 125,000 of these orders into actual orders. The Ford F-150 Lightning has recorded 100,000 reservations since its introduction, and even the all-electric E-Transit commercial van has 20,000 customers waiting.
It will be interesting to see how many of those bookings turn into real Maverick orders, although if the Bronco is any indication, there will be no shortage of customers putting in real money for the new pickup. The pickup creaks under the $ 20,000 mark without the destination fee to start, but can cost up to $ 42,835 fully loaded with all the bells and whistles. A well-equipped model costs around $ 30,000, which is hard to beat. The standard powertrain is a 2.5-liter hybrid that achieves 40 miles per gallon in the city. A 2.0-liter EcoBoost is the available upgrade.
The 2022 Ford Maverick goes on sale this fall, and we hope it doesn’t experience delays like the Bronco or suffer from the continuing chip shortage that continues to plague the industry. Nonetheless, Ford has clearly created something people want at a price the company has ditched in recent years by switching from cars to more expensive (read: profitable) crossovers, trucks and SUVs.