The Ford F-150 Lightning debuts on Wednesday, May 19, and the Blue Oval is already getting people excited by advertising the electric truck on social media. A member of the Ford Lightning SVT Club Facebook group found this advertisement for the vehicle on Instagram.
Motor1.com has contacted Ford to confirm the image is legitimate and not unofficial. “Yes, this is one of the many teasers you’ll see over the next few days as we count down to reveal on Wednesday,” Ford spokeswoman Emma Bergg told us.
It’s a new angle to see the F-150 Lightning. Up front, you can get a glimpse of the lighting, including the strip that runs along the edge of the hood. Judging by the size of the cabin, this appears to have a four-door SuperCrew layout. At the end of the bed there is a small spoiler, which gives a sporty appearance.
The image is dark and not particularly sharp. However, the ride height seems rather low. It looks more like a street truck than a rugged off-roader. But as a starting point, it makes sense. The blue oval can introduce a pickup with a large pool of potential buyers, and then add versions that appeal to niche groups.
The F-150 Lightning will begin production at the new Red Electric Vehicle Center in mid-2022. Interest is already high enough for Ford to increase planned production by 50%.
There aren’t many mechanical details available yet. We expect at least one electric motor to power each axle for all-wheel drive capability. Ford is allegedly aiming for a range of 300 miles. However, there is speculation that a version with a larger capacity battery could push the number up to 400 miles.
We’ll know more when the truck debuts. Motor1.com is planning a livestream with a before and after show talking about one of the biggest vehicle premieres yet this year.