Technology has taken us a long way. The metaverse, which is a fictional representation of the internet as a whole, is now a thing thanks to technology that takes advantage of virtual and augmented reality. And now, a Fiat Store is available in the Metaverse thanks to the launch of the world’s first Metaverse-powered showroom, the Fiat Metaverse Store.
Developed in conjunction with Touchcast and Microsoft, the Fiat Metaverse Store promises a “human-assisted, instant, realistic and stress-free process” for buying a Fiat. The Metaverse Store features a Fiat Product Genius, a real person who can answer any customer questions in real time.
And while the Metaverse typically uses augmented and virtual realities, the Fiat Metaverse Store doesn’t require customers to use VR headsets or other expensive hardware. This was made possible by Touchcast’s Metaverse-as-a-Service built on the Microsoft Cloud.
“Inside” the Metaverse Store, the Product Genius welcomes the customer and works with them to explore the car through 360 degree views. The Product Genius will also help the customer to discover the technology of the car, in particular by answering all questions on electric mobility, charging and any content of the new Fiat 500.
Additionally, customers can also take a closer look at how the infotainment and various electric vehicle drive and charging modes work, as well as customize the model by choosing its body, color, interiors and any other desired features. . To top it off, customers can also recreate a driving experience aboard the New Fiat 500 La Prima by Bocelli on La Pista 500, the track on the roof of the Lingotto building in Turin.
While Bocelli’s new 500 La Prima is the only Fiat available at the Metaverse store, the company says it will extend to the entire 500 range by the end of the year. At the start of 2023, the entire Fiat range and its products will be available.
Fiat indicates that its Product Genius is available, Monday to Friday from 9:00 a.m. to 8:00 p.m., and Saturday from 10:00 a.m. to 6:00 p.m. Customers can continue the metaverse experience to a physical experience by visiting the nearest physical dealership for a test drive.