SINGAPORE, Sept. 28, 2022 (GLOBE NEWSWIRE) — Fellaz, a next-generation entertainment platform, has announced its official partnership with Rakuten which will make Fellaz an official partner of NBA Japan Games 2022 presented by Rakuten & Nissan and Presenting Partner of the Game 2 Halftime Show. The 2022 NBA Japan Games will feature the 2022 NBA champion Golden State Warriors and the Washington Wizards playing two preseason games on Friday, September 30 at 7 p.m. JST and Sunday, October 2 at 2 p.m. JST at Saitama Super Arena, marking the league’s 15the and 16e games in the country.
As a comprehensive entertainment platform specializing in managing a growing list of K-pop and J-pop IPs, spin-off and original stories, and digital avatars, Fellaz is gearing up to host a series of music tours Worlds and IRL events. with top artists, complementing the fan experience by increasing the direct interaction between stars and fans. The partnership with Rakuten is a tremendous achievement after Fellaz took part as official sponsor of the World College Basketball Series which was also held in Tokyo last month.
On October 2, the official NBA Japan Games 2022 Match 2 halftime show lineup will be led by SM Entertainment’s BoA, a legendary South Korean solo artist who has won the crown multiple times in the music charts. from the K-pop and J-pop scene, DJ Taku Takahashi from Japanese alternative hip-hop trio M-Flo, and FusionMC, a South Korean street dance crew from Seoul.
Fellaz’s participation as Presenting Partner of The Game 2 Halftime Show underscores Fellaz’s commitment to delivering top-notch musical performances and serves as a teaser for an upcoming K-pop world tour slated for Tokyo earlier this year. next.
The Warriors, seven-time NBA champions, who recently won their fourth NBA championship in the last eight years, currently have two-time NBA Most Valuable Player (MVP) and MVP Bill Russell NBA Finals 2022 Stephen Curry, five-time NBA All-Star Klay Thompson and 2017 NBA Defensive Player of the Year and four-time NBA All-Star Draymond Green. The Wizards currently have three-time NBA star Bradley Beal, 2018 NBA star Kristaps Porziņģis, and 2020 NBA All-Rookie Second Team member Rui Hachimura, who in 2019 became the first Japanese player to the history of the league to be selected in the first. NBA draft round. Both warriors and wizards will make their first visits to Japan.
Rahul Kadavakolu, Vice President of Rakuten’s Global Sports Business, commented, “I’m excited for this opportunity to expand our partnership with Fellaz to incorporate cutting-edge fan-centric entertainment into NBA Japan Games 2022. We We look forward to delivering a program that enriches the fan experience through innovation and showing the world how Web 3.0 can play a key role in major sporting and entertainment events by combining best practices from both worlds.”
Bobby Bhatia, CEO of Fellaz, said, “This is an important milestone for Fellaz and a very solid first step towards expanding its operations in Japan as a mainstream entertainment platform. The partnership between Fellaz and Rakuten, and the successful experience of presenting for the NBA Japan Games 2022 Match 2 Halftime Show will prove fundamental as we continue to pursue our vision to innovate in the industry. entertainment and how it is experienced.”
About Fellaz
Based in Singapore, Fellaz is a next-generation pan-Asian entertainment ecosystem that specializes in the production and optimized distribution of K-pop and J-pop IP and derivative content through Fellaz-branded music festivals and events. IRL with leading artists. and artists in major cities across Asia, complemented by a proprietary technology solution and platform infrastructure that enables highly interactive fandom engagement.
Fellaz will hold its first street culture event under the original brand “Fellaz Showdown” at a high-profile hip-hop club in Tokyo featuring two top b-boy teams from Japan and Korea engaging in a group dance battle and a cipher showdown for the musical setlist curated and performed by DJ Taku Takahashi of popular alternative hip-hop group M-Flo. In addition to the whimsical movements and beats, Fellaz will be rolling out its QR-based souvenir solution for the first time, allowing attendees to purchase entry tickets as artistic souvenirs with additional ownership benefits via https:// fellaz.io, a pre-beta service app site powered by Klaytn, the decentralized network developed by Kakao subsidiary Krust. The place and time will be announced later.
Press contacts:
Contact information:
Shoukuan Lau
Professional manager
[email protected]
65 8346 4632
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