FALL RIVER – Justin Bieber has been busy lately, which means Fall River native Nick DeMoura has been, too.
DeMoura is the artistic director and designer of the pop superstar, which means he creates the overall look of Bieber’s performances, from choreography and costumes to lighting and sets.
As a child, DeMoura said he gathered friends to dance in talent shows with him, sewing rhinestones on jeans to make costumes for them.
“So I guess I’ve always been an art director,” he said.
But now he’s really in the big leagues. Bieber has had several top performances this month alone, with one performance at recent VMAs, where he won the Artist of the Year award, and a surprise performance at the Met Gala. DeMoura oversaw the artistic aspects of both performances.
It wasn’t the first time he had worked on a VMA performance, but DeMoura said the experience is never less magical. As a child, he recorded VMAs on VHS tapes and taught himself the dances, he recalls.
“It’s always been a childhood dream to work on it. Every time you go back it’s a nostalgic thing,” he said.
And because he was working on a performance for the Met Gala, he got to see the interior of the typically secretive event, where members of the public only see the stars on the red carpet.
“Going inside and seeing the ballroom under construction in the Metropolitan Museum was pretty cool,” he said.
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A new documentary on Bieber will also give viewers a glimpse into DeMoura’s work. Justin Bieber: Our World, which will begin airing on Amazon Prime on October 8, features the singer’s first full concert in three years, which took place on New Years Eve in 2020. Because the film is all about one concert. , much depends on the artistic design decisions DeMoura is responsible for making.
“With this one you can see the process of it all,” he said.
And since he was in New York this week for the Met Gala, DeMoura got to visit Fall River for a day. He said that although Los Angeles had been his home port for 15 years, he took every opportunity to visit his hometown and reunite with friends and family.
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He usually visits the Artistic Dance Studio, where he ran a dance group with co-owner Keith Silvia. Even before that, co-owner Melissa Tavano let him use the studio after hours to practice his moves. Demoura said he would spend hours there practicing dances after school. Although he didn’t have time this week, he usually gives a master class at the dance studio while he goes home to reciprocate.
“I really owe him for this,” he said.
Audrey Cooney can be contacted at [email protected] Support local journalism by purchasing a digital or print subscription to The Herald News today.