The so-called Formula 1 channel is planned to be a 24/7 streaming channel allowing US viewers to access race replays and highlights from F1, F2, F3 and F1 Academy .
It will also feature ongoing content such as replays of classic grands prix and racing documentaries.
The new channel, without subscription but supported by advertising, is expected to be broadcast before next week’s Miami Grand Prix, the first of three American events on the 2024 calendar.
F1 says the channel will be operated by its partner C15 Studio and distributed through platforms including Samsung TV Plus, Amazon Freevee and Pluto TV.
“The Formula 1 Channel is F1’s latest development designed to evolve and further enhance our content experience for fans,” said Ian Holmes, F1’s Director of Media Rights and Content Creation.
“This service caters to the diverse viewing habits of our US fans and is a great entry point for new fans into the sport, with robust programming, which aims to showcase the drama of F1.
“Together with C15 Studio, we hope to grow the Formula 1 channel into an industry-leading product, which complements our existing live streaming offering with ESPN and F1 TV, to provide fans with a truly comprehensive 24-hour F1 experience over 24, seven days a week.
Daniel Ricciardo, AlphaTauri AT04, Valtteri Bottas, Alfa Romeo C43, Alex Albon, Williams FW45, Logan Sargeant, Williams FW45, chase the peloton at the start
Photo by: Zak Mauger / Motorsport Images
Content on F1’s 24-hour streaming service is curated to stay away from its rights holder ESPN, whose current deal to broadcast F1 in the country runs until the end of 2025. F1 also operates its direct-to-consumer F1 TV. service in the United States.
For this reason, coverage of the most recent race weekend will be available on a five-day delay on the Formula 1 channel.
In its statement, F1 added the creation of its own FAST channel, which stands for free ad-supported streaming television, “reflects the latest television trends among fans in the United States.”
F1 owner Liberty Media has made significant efforts to grow the series in the country since its acquisition in 2017, with Miami and Las Vegas joining Austin on the calendar in recent years, alongside a major marketing and media campaign social.
