Hours before Fearless: Taylor’s Version the album was released last month, Taylor Swift released the track “Hey Stephen” to her fans on Twitter Spaces.
In March, Nick Jonas hosted a launch party on Spaces for 25,000 people to support his latest album, and in the same month, K-pop group NCT set a new attendance record with 103,000 listeners.
Others like 5 Seconds of Summer, D-Nice (which hosted the official Grammys after-party on the platform) and Finneas were among the first to harness the potential of audio conversations.
Twitter introduced Spaces in December 2020 on iOS and has since expanded to Android.
The expansion of functionality is expected to make it a major ploy for the music industry.
As of May 3, the once invite-only feature became public for all accounts with 600 or more subscribers.
“Based on what we’ve learned so far, these accounts are likely to have a good experience hosting live conversations due to their existing audience,” the company said.
“Before offering everyone the opportunity to create a space, we strive to learn more, making it easier to discover spaces and helping people enjoy it with a great audience.”
Other features including ticketing, more block labels and warnings, and improved captions will help Spaces compete in the growing audio chat space.
In the coming months, Twitter said, celebrities will be able to sell tickets for their space, set prices and determine how many tickets are available.
Twitter says celebrities will keep “the majority of the revenue” from ticket sales, but the platform will keep “a small amount.”
At the start of 2018, Twitter claimed 336 million UAMs. In its first quarter 2021 report, the total number of monetizable daily users increased by seven million between the fourth quarter and 199 million – but fell below analysts’ expectations of 200 million.
A Beebolve study estimated that the average Twitter user has only 200 followers, which means ticketing expansion is limited in terms of numbers.
Over the next few weeks, users will also be able to co-host events and set up reminders for subscribers.
Right now, the market leader in the audio chat space is Clubhouse, the invitation-only app launched last March when the pandemic saw the world go into isolation.
In March, TMN reported that Spotify bought the creator of the five-month-old Locker Room sports chat app with plans to add music and cultural programming with real-time interviews and discussions with musicians, writers – composers, sportsmen and celebrities.
Facebook is also reportedly working on a rival app, according to the New York Times.