Remember that 12 hour Gucci livestream in July? Instead of a physical fashion show, Alessandro Michele enlisted his design teams as models in a CCTV-style video documenting Gucci’s design campaign “ Epilogue ” (aka Resort 2021, although Gucci is now “ seasonless ”). The livestream lifted the veil on the prepping creators, sitting in makeup chairs with cooling eye masks surrounded by dressers in face masks as they prepared to pose in the colorful, retro-kitsch rooms that they themselves had designed. Well, that campaign is finally here, making its debut at the pre-show opening of Billie Eilish’s first live-stream “Where Are We Going?” concert, which took place this evening.
Photographed by Minneapolis-based photographer Alec Soth, the square photos are reminiscent of behind the scenes of a fashion photoshoot, monitors and a concealed production crew in sight – in fact, it’s almost like a time capsule for the season of the strangest fashion ever. . The campaign also complements Alessandro’s three-part survey of “the rules, roles and liturgies that define fashion as we know it,” which began with a show at Milan Fashion Week in February that featured turned backstage into a main event. “I put together different things that represent the messy beauty that I have always sought: the chaos of beauty,” Alessandro said in a statement.
Photographed at two locations in Rome – the grandiose Sacchetti Palace and graffiti Campo Boario zone – Alessandro wanted it to be a question of juxtapositions: real people dressed in high fashion, electric wires against organic vegetables, decadent interiors against wide spaces. “What happens to the relationship between reality and fiction when prying eyes sneak into the mechanisms of producing an image?” He asked. “What happens in fashion, when the true becomes false again for a moment?”
In the new issue of iD, the designer sat down with editor-in-chief Alastair McKimm to talk about this unforgettable year and the monumental changes he made to Gucci. “Change, whether it’s big or small, means something new is happening, which is exciting,” he said. “It truly is a moment that everyone will remember forever. I am not very nostalgic. I love the past, but I am not nostalgic. The past is just the beginning. I don’t think things will ever be exactly the same as before.
Remember that 12 hour Gucci livestream in July? Instead of a physical fashion show, Alessandro Michele enlisted his design teams as models in a CCTV-style video documenting Gucci’s design campaign “ Epilogue ” (aka Resort 2021, although Gucci is now “ seasonless ”). The livestream lifted the veil on the prepping creators, sitting in makeup chairs with cooling eye masks surrounded by dressers in face masks as they prepared to pose in the colorful, retro-kitsch rooms that they themselves had designed. Well, that campaign is finally here, making its debut at the pre-show opening of Billie Eilish’s first live-stream “Where Are We Going?” concert, which took place this evening.
Photographed by Minneapolis-based photographer Alec Soth, the square photos are reminiscent of behind the scenes of a fashion photoshoot, monitors and a concealed production crew in sight – in fact, it’s almost like a time capsule for the season of the strangest fashion ever. . The campaign also complements Alessandro’s three-part survey of “the rules, roles and liturgies that define fashion as we know it,” which began with a show at Milan Fashion Week in February that featured turned backstage into a main event. “I put together different things that represent the messy beauty that I have always sought: the chaos of beauty,” Alessandro said in a statement.
Photographed at two locations in Rome – the grandiose Sacchetti Palace and graffiti Campo Boario zone – Alessandro wanted it to be a question of juxtapositions: real people dressed in high fashion, electric wires against organic vegetables, decadent interiors against wide spaces. “What happens to the relationship between reality and fiction when prying eyes sneak into the mechanisms of producing an image?” He asked. “What happens in fashion, when the true becomes false again for a moment?”
In the new issue of iD, the designer sat down with editor-in-chief Alastair McKimm to talk about this unforgettable year and the monumental changes he made to Gucci. “Change, whether it’s big or small, means something new is happening, which is exciting,” he said. “It truly is a moment that everyone will remember forever. I am not very nostalgic. I love the past, but I am not nostalgic. The past is just the beginning. I don’t think things will ever be exactly the same as before.