The coalition will allow these companies to pool their resources and lobby as a group, while giving weight to small developers who could never tackle giants like Apple or Google on their own. It is open to “businesses of all sizes, in any industry that are committed to protecting consumer choice, fostering competition and creating a level playing field for all local game and app developers” , according to the coalition.
The group has come up with a code of conduct that they want Apple and other store owners to adopt. He calls for developers not to pay “unfair, unreasonable or discriminatory fees,” for developers to have access to the technical details of the platform, and not to be forced to use an exclusive app store, ” including payment obligations ”.
Apple has always maintained that it applies the same rules – and a 30% cut – to all developers, with a portion of the revenue used to run the store and pay for security, app review, hosting, distribution, fraud protection and payment processing. In the case of subscriptions, he noted that fees drop to 15% after the first year. As he noted with Spotify, “[They] Wouldn’t be the company they are today without the App Store ecosystem, but they are now leveraging their scale to avoid helping to sustain that ecosystem for the next generation of app entrepreneurs. We believe it is wrong. “