The Rocket Man begins his game.
As he wraps up his epic touring career, Elton John enters the Roblox universe with his own space, Elton John Presents: Beyond the Yellow Brick Road.
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Once inside, players can have a full virtual experience of Elton’s music and career, with a digital walk through the legendary pop star’s fashion, photographs and more. Additionally, fans can engage in interactive challenges related to his achievements, daily scavenger hunts, and trivia games.
Beyond the Yellow Brick Road was created by the Rock And Roll Hall of Famer with his management company, Rocket Entertainment, built with over 20 Roblox creators and with support from Universal Music Group (UMG).
“Over the decades we’ve worked together, my commitment to Elton has been to create the greatest global audience for his creative genius, spanning his recorded music, songwriting, fashion and performances,” comments Lucian Grainge. , chairman and CEO of Universal Music Group. .
“As Elton completes his monumental final tour, we are extremely excited to help bring ‘Beyond the Yellow Brick Road’ to life so that new generations of fans, now and for years to come, will continue to be entertained. and inspired by his songs and music.
The virtual space is live from today (November 3) and, for fans who want their avatars looking sharp, a virtual store will offer full Elton outfits or items to match. Currently, Roblox has over 52 million daily active users.
The virtual chapter opens as the touring side of John’s career draws to a close. Elton calls time on his sparkling live performances with his Farewell Yellow Brick Road Tour which, when it concludes next summer, will stretch beyond 350 shows.
Billed as his last multi-year global trip, Elton hit the road in 2018. According to numbers reported to Billboard Boxscore, the Farewell Yellow Brick Road Tour grossed $661.3 million and sold 4.5 million tickets for 257 shows through October 9.
At this point, its farewell run is only the third tour in Boxscore history to cross the $600 million threshold, following U2. 360 tour ($736.4 million) and that of Ed Sheeran The Division Tour ($776.4 million).
Elton’s North American final is scheduled for November 20, with the third of a three-night adventure at Dodger Stadium in Los Angeles. The actual ending is scheduled for July 8, 2023 at the Tele2 Arena in Stockholm, Sweden.
“As Elton says goodbye to touring at Dodger Stadium, we’re excited for the opportunities spaces like Roblox present to ensure that Elton’s music and legacy can continue to bring joy to the world,” said said David Furnish, CEO of Rocket Entertainment.
In a statement, Elton admits his family did test out Roblox. “I’ve seen the joy that Roblox has brought to my boys and the possibility it creates through the ability to interact with fans in such an exciting and forward-looking way has blown me away,” explains- he.
“I’ve always been myself and used my image, my glasses, and my music to express myself, and Roblox really encourages that self-expression. Now my fans can do the same, and that’s really exciting. .
Since the early days of his career, Elton admits he’s “always wanted to move forward and look to the future, and ‘Beyond the Yellow Brick Road’ is the next step on that journey as I prepare to Stepping away from live touring after 50 years on the road is really exciting, and I can’t wait to see the response from my fans and the Roblox community.
As Dodger Stadium stands for the last time to the music of Elton, Beyond the Yellow Brick Road will host a “Special Performance” experience starting November 17, with performance updates every hour until November 20.
Visit roblox.com/eltonjohn to learn more.
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