A viral cola ad aired on “The Ellen DeGeneres Show” about two months after it caught the attention of Filipinos for its absurdity.
The ad titled “[email protected]!!!! Basta RC Cola! Was included in the segment of the show “Ellen and Twitch Guess What Going to Happen Next in This Crazy Commercial”, yesterday January 23.
The commercial features an emotional son who wonders if he is adopted and wants an explanation from his mother about a set of four glasses on his back.
At this point, DeGeneres and DJ Twitch had to guess what was going to happen next. Both were found to be incorrect – they could hardly be faulted, given that Filipinos also had mixed reactions after the announcement was released last November.
They failed to predict that the mother would twist her head to reveal a soda bottle and pour the soda into the glasses on her son’s back. The ad ends with the family sipping glasses through straws.
“I was wondering how they were going to drink it, and that’s how it is,” DeGeneres remarked.
The ad sparked a social media frenzy, leading some to do lengthy analyzes on its meaning, while others criticized the brand for doing an ad that made no sense for viral reasons. Some also pointed out the stereotypes the ad played in, mocking adoption and having dark skin.
With over 6.8 million views at the time of writing, the ad has also received high praise, with some viewers likening it to some absurd Japanese commercials that have gone viral outside of their home country. JB
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