Not only did DJ live in a studio worth $ 120 a week, but to make matters worse, they barely covered the cost.
The time to walk around with $ 7 in your pocket is definitely over. Despite the difficult times of the pandemic, Dwayne johnson was able to launch two new businesses, a remarkable achievement;
“I can tell you that launching a brand like ZOA or Teremana, especially during the pandemic, has been very difficult,” says Johnson. But he says despite the challenges, he’s learned a lot about the business. “We learned that there is still a way to connect with the consumer, through social media,” he says. “Frankly, in a way that didn’t feel polite or produced. It was just more authentic and directly connected with them.
He recently introduced his latest product to the world, ZOA, a healthy alternative to energy drink;
Of course, it’s a little different from something like Teremana, although DJ expects great things from the product;
“The first of its kind, CLEAN AND HEALTHY energy drink that stands up for the everyday warriors in all of us. Our ZOA🍃 formulation will be the very first healthy and immune energy drink to offer. “
The most remarkable part of all is the provenance of The Rock. As he revealed with CNBC, things weren’t always easy.
$ 120 per week-studio
Not only did DJ live in a studio worth $ 120 a week, but to make matters worse, they barely met the cost, which would lead to their eviction;
“We lived in an efficiency [studio] it was $ 120 a week, “Johnson told The Hollywood Reporter in 2014.” We’re coming home, there’s a lock on the door and an eviction notice. My mother starts to bawl. She just started to cry and collapse. “Where are we going to live? What are we going to do?'”
Eventually, DJ used the story as motivation and something for him to keep pushing;
“For many years, my ambition and my motivation. To be honest with you… was that I didn’t want to be kicked out anymore, ”Johnson told CNBC Make It. “A lot of my motivation came from that and the psychology of I’m going to do whatever I can and work hard because I didn’t want to be kicked out again.
DJ has come a very long way since those days!
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Sources: IG and CNBC
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