Dwayne “The Rock” Johnson used social media to announce the latest Project Rock collection with Under Armor. This time around, the product line is a very motivating message behind the products.
Johnson’s message is simple: “In the face of fear and doubt, our desire to overcome obstacles will never go away.”
Johnson and Under Armor will dedicate part of the collection’s revenues to Team Rubicon, a non-profit organization that Johnson is passionate about for communities by mobilizing veterans to continue their service while leveraging their skills and experience to help people prepare, react and recover. disasters and humanitarian crises.
This donation from Project Rock builds on recent Under Armor initiatives related to COVID-19, which include the manufacturing and supply of protective gear, support for food banks and the launch of digital home training content. and fitness challenges.
The all-new Project Rock collection can be purchased online at UA.com, Under Armor brand houses and select global retailers now.