Manama, Bahrain – Friday March 1, 2024 – duPont REGISTRY Group (DRG), in collaboration with Shaikh Salman Bin Isa Al Khalifa, is delighted to announce that the company has entered into a strategic partnership with Al Areen Holding Company, a wholly owned company . subsidiary of GFH Financial Group for the launch of duPont REGISTRY PRIVÉ, Bahrain. This pioneering private club for luxury car collectors and enthusiasts is located near the prestigious Bahrain International Circuit. This landmark initiative marks a significant expansion of the DRG ecosystem in the Middle East. PRIVÉ offers unparalleled luxury car storage, world-class services, a thriving community and exclusive driving experiences curated by CANOSSA EVENTS, the global leader in luxury driving experiences.
duPont REGISTRY has been the leading exotic and luxury automotive marketplace in the United States for over 39 years, and duPont REGISTRY PRIVÉ is a natural expansion of the brand worldwide. PRIVÉ combines state-of-the-art secure facilities, iconic design and a suite of world-class services, amenities and driving experiences. PRIVATE members will enjoy 24/7 access to their private garages, an elegant members’ lounge with screening room and co-working spaces, a wellness center, exciting restaurants offering menus created by the world’s most renowned chefs, a sophisticated bar, a cigar lounge, a race car simulator, and much more.
duPont REGISTRY PRIVÉ, Bahrain will also offer several luxury apartments for PRIVÉ members from out of town and traveling. The Bahrain facility is the first of many planned across the world, from the Middle East to Europe and North America.
“We are proud to sign this agreement and look forward to welcoming duPont REGISTRY PRIVÉ ́ into the Al Areen masterplan, signifying a new chapter in our luxury automotive journey,” said Shaikh Salman Bin Isa Al Khalifa. “This new partnership not only highlights Bahrain’s growing stature in the global automotive community, but also aligns with our vision of offering world-class facilities and experiences to residents and visitors. We look forward to creating the most exclusive and dynamic private club in the world. Bahrain.”
Highlighting PRIVÉ’s core offerings, the club provides its members with a secure, dust-free and air-conditioned environment for their vehicles. Additionally, highly qualified team members will offer in-house car maintenance, detailing and transportation logistics services, solving a major challenge for luxury car collectors in Bahrain. Additionally, members will have exclusive access to PRIVÉ 360 Lifestyle concierge services, facilitating bookings for travel, hotels, restaurants, events and unique driving and racetrack experiences curated globally by CANOSSA EVENTS. Members will have access to PRIVATE facilities worldwide.
“The Kingdom of Bahrain has played an important role in the luxury car sector and motorsport for decades and it was a logical choice for our first flagship in the GCC,” said Christian Clerc, Chairman of the duPont Group REGISTRY and co-founder of PRIVÉ. “Today, we are proud to announce our strategic partnership with Shaikh Salman Bin Isa Al-Khalifa, who shares our passion for luxury cars, our drive for quality and excellence, as well as our vision for this club of world class,” Clerc said.
“We are delighted to announce this collaboration to bring duPont REGISTRY PRIVÉ into motorsport on the 20th anniversary of welcoming Formula 1 to the Kingdom of Bahrain,” said Shaikh Mohamed bin Duaij Al Khalifa, Director general of Al Areen Holding Company. “The integration of duPont RERISTRY PRIVÉ into our Al Areen masterplan is poised to make it a leading international destination. Nestled in the heart of the Al Areen development and close to the Bahrain International Circuit, this exciting motor club promises to become a focal point for motoring enthusiasts from across the region.
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About duPont REGISTRY Group
At the heart of the Driven Lifestyle division, duPont REGISTRY Group is the world’s leading luxury ecosystem, encapsulating the culture, community and commerce of the premium automotive lifestyle. Created by some of the biggest names in the luxury automotive industry, the duPont REGISTRY Group represents a vibrant community of members worldwide, nurtured over nearly four decades. Its portfolio includes duPont REGISTRY, Sotheby’s Motorsport, Canossa Events, Cavallino and FerrariChat.
About Al Areen Holding
Al Areen Holding is a leading real estate development company in Bahrain, dedicated to creating exceptional residential, commercial and hospitality projects. With a commitment to quality, innovation and sustainability, Al Areen Holding strives to exceed its customers’ expectations and contribute to the economic growth of the Kingdom of Bahrain. The company’s diverse portfolio showcases its expertise and vision for the future of Bahrain’s real estate sector.
